Market Segmentation: Types, Variables, Importance, Examples

The market segmentation refers to the technique of dividing the global market into different segments of customers, taking into account some similarities, commonalities or links between them. That is, the members of a subset of the market share something in common. Therefore, segmentation is the organization of the group of customers who are part of a general market …

Science Explains! If Humans Fail, Which Animal Will Dominate the Planet?

With the coronavirus pandemic, doomsday scenarios resurfaced. Epidemics, climate change or natural disasters… All of these are seen as a disaster that could bring the end of humanity. Could humanity really come to an end? In fact, we are not looking for the answer to this question today. 😊 We will accept the answer as yes and discuss the …

Discovering a new technology for fresh water production

Together – Russian scientists have created a unique technology for purifying water and air from organic pollutants, which will help fill the growing shortage of fresh water. The agency “Sputnik” quoted the “Center for Competence of Digital Materials Science: New and Materials NTI” of Bauman State Technical University in the Russian capital, Moscow, that a …