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The market segmentation refers to the technique of dividing the global market into different segments of customers, taking into account some similarities, commonalities or links between them. That is, the members of a subset of the market share something in common. Therefore, segmentation is the organization of the group of customers who are part of a general market into smaller groups, whose needs and characteristics are similar. For example, among all the people in the United States who follow the NBA, you would divide those who follow the Angeles Lakers, New York Knicks, Boston Celtics, Chicago Bulls, etc.   By doing so, a business…

With the coronavirus pandemic, doomsday scenarios resurfaced. Epidemics, climate change or natural disasters… All of these are seen as a disaster that could bring the end of humanity. Could humanity really come to an end? In fact, we are not looking for the answer to this question today. 😊 We will accept the answer as yes and discuss the question of which animal will dominate the planet after humans. Here are the predictions of scientists on the subject… Monkeys Considering that human’s closest relatives, chimpanzees and bonobos, have thumbs, it is quite possible that they will replace humans. Of course, experts say it may take hundreds…