9 smart ways to get free visitors from social media in 2022
Social media or social media is a treasure owned by everyone, and only a few of us are able to use it and benefit from it.
One statistic says that 92% of small business owners who use social media rely on it primarily for their sales.
There is no end to talk about the importance of social networking sites, and we at the winners have already covered it in many aspects, and we also discussed how to increase interaction on it and benefit from it.
But what if these sites are your free way to get free visitors on a daily basis, whether for your blog, your website, or even your online store?
Statistics also say that 31 percent of social media users visit websites, and this percentage is still rising! For that, we present this article to you.
In this article, we promise that you will find a set of powerful and effective strategies, which will cause a jump in the number of visitors coming from social networking sites to your site, blog or online store.
These methods have been tested by the best marketers around the world, which we are confident that you will find new solutions that you did not know before!
But before I start , let me tell you: to get visitors for free from social networking sites is not impossible to happen, but it needs some effort, focus, and study.
Here are 9 effective ways to get free visitors from social networking sites:
1. Good display methods
Talking about good content may be a repetition, but it is the basic rule on which the following tips are built. None of the following methods or tips will work without worthy content!
Content is the way you express yourself and present your site on social media. How do the audience see you? How does he receive information from you? Does your content drive engagement or not?
Here are some quick ideas to enrich your content through social media, and promote your site creatively:
A) Experts advise most people who link their pages on social media to add a link to their website in a clear place. For example, Bio on Instagram and About on Facebook.
b) Your content must solve a problem or answer a question. For example, “Are you confused about coordinating winter clothes? Here are the best inexpensive fashion trends for 2021, just visit our website by clicking on the following link.
In the previous descriptive text, you put the title of asking a question that might preoccupy some, while solving the problem of the high costs of winter clothes. I also added a Call to action clause to ensure interaction and attention grabber.
If the above example does not work, you can change your skin and find another way to promote this content. For example, “Leave us in the comments your favorite color in winter clothes, and search for it among the fashion trends for winter 2021 by clicking on the following link.”
Promoting the same link with more than one title is a very creative idea, as it leads you in the end to know the type of titles that attract your visitors and followers.
c) Another distinctive and creative idea about the content in which you display your website is to add memes and laughable posts related to your service.
Social media visitors of all kinds are attracted to posts that provoke laughter. This type of content creates familiarity between you and the target audience, and also encourages them to communicate and express their real opinions about the service or product offered. Which will be useful to you in the future.
But we warn against excessive use of this method so as not to give your new visitors and followers the impression that you are not serious about your business, and that visiting your site will not actually offer them anything new.
We just advise you to be moderate in submitting this type of posts.
d) Controversial posts will double the amount of interaction and therefore the volume of visits to your site! Asking questions won’t get you in trouble with adopting a particular point of view, but it will surely get a large number of interested people to express their opinions and refute the reasons for their opposition to the other party.
Link this type of post to your site link, and you’ll be surprised by the amount of traffic! For example, “Who is more responsible for the success of married life, men or women?” Example 2 “Which is better country life or city life?”. There are many other examples that fit your site regardless of its field or specialization.
If your site offers a service or product that finds success, even if it is small, you should show it to everyone. This encourages potential visitors to do business with you and visit your site in order to obtain the same service and experience this positive.
Put a pinned post on your page on all social media sites with positive people’s reviews of your work, with a link to your site, and you’ll be surprised at the amount of free traffic you’ll get.
2. Monitor competitors and analyze data
One of the things that helps you build a successful strategy to get free visitors to your site through social media, is to monitor the most famous and successful competitors on social networking sites in your field.
Get to know closely about the most important posts they provide, the views of these posts, their display times, how they deal with followers’ comments, and the posts that get the most attention among their followers.
All of the above puts you on the absolutely right path in order to get free visitors from social media sites. These competitors are the flag-bearers and initiatives in your business, they are the most successful and most attractive to followers, so they are the best to watch.
To implement the matter in a practical way, you should use the Hootsuite tool, which helps you analyze your accounts on social media and find out which of the posts that bring more interaction, and therefore more visitors.
We recommend that you try this tool to see the performance of your social media accounts. What are the posts that enhance interaction and gain followers’ admiration? This is one of the important questions that this tool will help you answer.
Provides a tool Sprout Social also the same service in all social networking sites, it will not help you to study the performance of your accounts by, but they also will guide you to the best way to manage your accounts. Most data analytics tools give you one month’s free trial at no cost.
3. Publication rate and publication timing
This step is of great importance in doubling the volume of visitors to your site from social media.
Here are some tips to help you choose the appropriate publication dates, in which your target audience is active on social media:
a) Publication dates directly affect the likelihood of publications reaching the largest possible number of users.
For example, at the start of a long work week, who has the time to browse Facebook, or share a photo on Instagram? Everyone is busy preparing for work or study.
b) Winter has long nights, most users can’t stay up late, so your decision to share a post before dawn will not be entirely correct.
C) Analyzing the foregoing, you must take into account the appropriate timings for your country, avoid publishing during study times and at the beginning of the week, and on the contrary, you must pay attention to publishing on holidays and official and summer holidays.
D) We strongly advise you to publish on Thursdays, Fridays and Saturdays in particular, in the time from 12 noon to 5 pm, as it is a suitable time for browsing social networking sites for most Arab visitors. During these times, the intensity of use increases.
As for the rate of publication, experts differ on this point, some prefer to publish intensively on a daily basis, some prefer to develop a weekly strategy, and others prefer a monthly strategy. Some also prefer to take into account the nature of the activity or service provided.
But in all cases, continuing to publish is your way to get a good number of visitors, but you have to be moderate.
4. Direct Message Marketing
Statistics say that 1 in 3 followers visit the rival website if their private messages are ignored. Imagine losing a third of your free visitors due to ignoring messages? So in contrast, paying attention to private messages can get you 30 percent of your visitors.
Here are a set of tips that will help you boost the number of visits to your site, through private messages on various social networking sites:
a) Private message or DM feature that you can use to address influencers or celebrities. If you have a good number of followers, you can offer to collaborate or share the Shout out feature to exchange followers.
If you do not have a good number of followers, we advise you to give free gifts to this influencer, whether this gift is the product you are selling or a marketing tip, this step causes double the volume of visits to your site. The reason is private messages!
b) Make sure that the messages are not automated, as we all have an infinite number of unread bot messages on all social media sites, what makes us decide to open a message? The primary reason is to be personally oriented.
c) To be away from automated responses, your message should be personal and friendly, offer some wisdom or a joke, and eventually lead to your site to learn more!
d) Let’s rearrange the steps from the beginning, first communicating well with comments and responding to them, then sending a personal message to the target and carefully selected audience, and prompting them to visit the site to learn more.
e) The private message gives the visitor a sense that you are interested in communicating the information and service to him, before he seeks to access it. Who does not prefer attention? Nobody.
5. Use groups to get visitors from social networking sites
Groups on social networking sites are an effective way to connect those interested in the same field to each other, and it is also a popular market from which you can attract a large number of visitors to your site.
Here are a set of important points regarding the use of social media groups to attract visitors to your site:
a) Link your activity and your brand to a group of its own, as it is a family haven for those interested in your activity. Through this group you will learn about their main interests, lead their discussions and listen to diverse viewpoints.
You will also get to know their real opinions on your product or service. Which helps you to know and avoid weaknesses and strengths and develop them, which quickly reflects on the increase in the number of followers and then visitors.
b) The group will help you increase the number of visitors by constantly adding new members. Group members can happily offer this service to the group they feel they belong to and in which they find an outlet to express themselves and what they want.
They can also provide this service if they are encouraged with symbolic gifts.
c) Sharing your site’s posts on groups owned by others also opens a wide door for you to double the number of visitors on the site.
These posts, if they take into account the quality and attractiveness of the content, cause great discussions and interaction, and this creates a state of curiosity when a large number of people visit your site.
Remember to read the terms of participation on these groups well before you post anything, it is preferable to contact the owner of the group and request it personally so that your post is not subject to deletion.
Be sure to choose groups that have good interaction and active members.. Groups with a large number of members will not help you much, but they have real problems with interaction.
6. Trending is a successful way to get free visitors from social media
The trend is the wide door to get free visitors and interaction on your website through social media. A trend in short is the event that has the greatest interaction among Internet users in a region of the world at any given time.
For example, the top ten Twitter trends per day in the Middle East are the most interactive and searched for by visitors to the region in this period.
Tips to exploit the trend in order to get visitors for free:
A) Direct your search energies permanently for the trend of your country or region to which your product or service is directed.
It is good to know the important trends around the world and link them to the content that you provide, but the trend that engages your target audience has the highest priority.
b) Use google trends , a free tool provided by Google, that helps you identify the most prominent trends and the most searched keywords on the Internet, search for trends related to your niche, and try to provide content related to them.
This tool will help you always get to know the requirements and needs of your target audience.
C) We advise you to use the trend in a smart way that suits your site, it will not help to provide content without value only because it is linked to the trend. This method can distract visitors from your site, and always remember that content is key.
7. The importance of hashtags in getting free visitors from social networking sites
In the previous point, we talked about how to use trends to bring visitors to your site, so what about hashtags? The hashtag, in short, is the right hand of the trend. It is your window to the interests of the social media audience.
Hashtags are a feature created with the purpose of organizing the vast digital information found on social media sites. We all know that the world of social media contains a billion database, and it is not permissible for a user looking for a recipe to get search results related to programming, for example!
To find out the importance of hashtags, one statistic says that 72 percent of searches by hashtag, actually send owners to the pages they want.
For all of this, hashtags are designed.. and using them correctly makes it easier for social media users who are interested in your field to reach your site.
Therefore, we offer you a set of tips to help you take advantage of the hashtag feature perfectly:
A) The hashtag is the right hand of the trend, through a small search process, you can find out what is on the minds of the social media audience today in your field of specialization. Choose a hashtag carefully according to an extensive search process on all social media sites.
B) Astellaik on one effective Alhastajat and use it regularly would create you a fan base and enhance the chances of high visitors free of your site, because you used the most active and the most prolific of this Alhastej … For example , we are in the winners we use a lot # Altsoeq_alaketrona so because we talk a lot about e-marketing in our articles.
c) Don’t give up on a hashtag just because you haven’t seen it work in a short time! Give your hashtag a chance to reach your target audience before you decide to look for another hashtag.
d) Stay away from using hashtags extensively in one publication, as they do not relax the eye and cover the content and purpose of the original publication.
8. The most engaging visuals
One of the statistics that highlights the importance of videos and images in social media posts according to the Adobe Index is that this type of post brings 650% more engagement than text posts!
This high percentage means that every time you just publish a text post without attaching an image, it may reduce the interaction on that post by more than 6 times!
We recommend using photos, posting videos and launching live broadcasts, these posts create huge interaction between you and your target audience which means more potential visits to your site.
We also recommend that these images be either your production and one of your artistic creations, or you attach their source with them so that your posts are not subject to deletion due to copyright.
The biggest evidence of the importance of visual publications is that Instagram, one of the largest and largest platforms for providing visual content in the world, brings daily a huge number of visitors to sites that succeed in managing their visual content on it.
Another statistic says that brands are experiencing the highest level of engagement on their pages with an increase of 4.21% on Instagram only compared to other social networks, even a strong competitor such as YouTube.
And in the winners, we presented a detailed article on how to increase interaction on Instagram, we invite you to read it.
9. Take care of neglected social media
When trying to get free visitors from social networking sites, everyone pays their full attention to Facebook, Instagram, Twitter, and YouTube.
Although other neglected social media such as Pinterest, Tik Tok, Quora and Tumblr open new doors for its users, and help to gain another large segment of visitors.
In the following lines, we will take you on a journey to learn how to make the most of two of these neglected sites:
a) Pinterest
One of the most forgotten social networking sites, which helps to bring a large number of visitors to sites and blogs, especially for small business owners.
To prove this fact, social media expert and blogger Christian Coulson says that more than 61 percent of his blog’s visitors, come from Pinterest!
Another statistic says that more than 42 percent of the app users have a high income and they are the rich! That is, most of its users are willing to purchase products and this is their main purpose of visiting the application.
How can Pinterest be used optimally to get visitors for free?
1. When entering the application, you can use the search box to search for the service or product of interest, you will be surprised that it is one of the most beautiful applications to help you search for what you need. And it gives you more of the suggestions you’re already looking for.
2. Discover Pinterest (explore) that allows you to identify the most important keywords for your blog or website, along with the most feasible ways to sell and interact with the audience.
3. After identifying the most prominent keywords on the application, try to mimic the addresses of your links copied from the site these keywords, so that you can attract attention quickly.
b) quora
Although this app is very useful for me personally (I actually got answers to questions that I couldn’t find elsewhere except for quora), it is completely ignored by most website owners as a way to attract free visitors.
The app attracts more than 300 million users per month, most of whom are adults and experienced people, who are ready to provide assistance to those who need it.
Another impressive statistic about this app; People earning $100,000 a year spend twice as much time on this app as on LinkedIn
How can benefit from this site?
A) The answers you provide on Quora – unlike other popular applications – are long-term. That is, they are not deleted after a time or restrict their appearance, and they will bring visitors to your site constantly.
b) Don’t over-promote your site and add links so you won’t get banned thinking the app’s algorithms are just ads! You should focus on providing value and useful information to the people who ask their questions.
c) Leave an adequate but not complete answer in order to prompt the people who read it to learn more through the site. What you need to do is strike a balance between giving a useful answer and getting people interested in visiting your site.
d) If you decide to ask questions, always try to link them to your blog’s domain, or to the most successful link on your site. And do not add the link unless there is a need for it.
e) Reinforce your answer with pictures of the subject of the question, as they give a sense to the questioner that you really care about helping and answering in detail their questions.
In the end, we must be well aware that getting free visits is not impossible, especially in the presence of the world of social media. Which are free shops to display the product you are selling the way you want.
All you need is to master the methods of presentation and sale in order to be able to attract customers
How to use Pinterest to double the sales of your online store
Do you remember when your grandfather told you that a plot of land in this region was offered for sale to him at a very low price and is now valued at millions of pounds?
Or your friend who heard about Bitcoin in 2011 and its price is one dollar, but thought it was worthless and refused to buy from it? It is the same currency that in early November this year reached $67,000 – 67,000 times its price at the time.
Well, everyone misses opportunities and cannot evaluate them efficiently at the time they come, but this will change in this article, as we will provide you with an irreplaceable opportunity and a huge investment in this article.
And not only that, we will evaluate it for you and explain to you how to take advantage of it so that you do not miss the opportunity this time. Through this article, we will introduce you to the Pinterest platform, and explain to you in detail how it can double the sales of your online store in the near future.
Get ready to read this hearty article, grab a pen and paper, and definitely don’t forget your cup of coffee.
What is the Pinterest platform?
The Pinterest platform is one of the most popular social media platforms on the scene, which now constitutes a great opportunity for e-commerce as we will explain.
The platform is the actual implementation of the phrase “a picture is worth a thousand words” as it relies on visual content (videos and images) primarily and on textual content very secondary.
Posts or Tweets on the platform are called Pins (literally translate to Pins), and users of the platform are called Pinners.
The platform contains many distinctive features, such as Boards, Rich Pins, Product Pins, and others that we will talk about in this article.
Pinterest is a lot like a great image search engine, and I’m talking literally not figuratively here, so we’re going to talk about SEO practices for content on the platform.
In my personal opinion, the platform is very useful and satisfactory, and although it has been around since 2010 and I have only known it three years ago, it is one of my favorite social media platforms.
How can Pinterest help your e-commerce?
Before I answer this question, I have to show you 10 important statistics that will speak for me:
- Pinterest has 459 million monthly active users, of which 100 million are new users, which only increased between 2019 and 2020.
- Women on Pinterest – who usually buy – are about 60% of the platform’s users, and this percentage is expected to reach 75% in 2028.
- Women in the 25-34 age group make up about 30.4% of Pinterest users.
- The Pinterest platform is in the second place for sources of traffic to Shopify stores.
- 90% of users say that Pinterest helps them make their purchasing decisions, and 66% of them buy after seeing Pins for brands.
- 72% of Pinterest users reported that the platform inspired them to buy when they had no intention of buying anything.
- 61% of Pinterest users say Promoted Pins ads have helped them discover new brands and products.
- 59% of users say that Pinterest helps them learn more about their purchases.
- 47% of social media users see Pinterest as a platform to explore, find and buy products.
- Pins with a “New” tag attached lead to up to 9 times more product and brand awareness.
These statistics are very amazing, especially with the increasing interest of brands and online stores in Pinterest as the social media platform that is the main source of their profits.
You notice this from advertisers’ demand for Pinterest marketing , for example, the platform’s profits from advertising increased in the last quarter of 2020 to $132 million, after it was only about $50 million in the last quarter of 2019.
From this huge increase, online store owners’ spending on Pinterest ads increased to 6 times in the last quarter of 2020, and this is very logical, given that the weekly conversion rate of stores through Pinterest ads has tripled “300%” in the year 2020.
I recently read that 92% of Pinterest advertisers put it first among the platforms they use to advertise their products.
All these stats and more tell you that there is a huge opportunity to use Pinterest to double your online store sales.
Although most users of the Pinterest platform are from the United States and Europe, the past tells us that the trend is moving to us late after these countries.
So I find it a great opportunity to start setting up a business account for you on Pinterest so that you can increase the sales of your online store, and also so that you can control the market when Pinterest spreads in our Arab world – if the Arab region is your target audience -.
I wrote this article because, over the past months, I found unprecedented interest in the Pinterest platform on the profit blogs that I follow, and I felt that the Arab reader deserves to see this very important content.
Of course, I do not advise you to start advertising on Pinterest right now, but I strongly advise you to set up a strong account on the platform in preparation for the Arab turnout.
This demand is highly expected because the platform is amazing, useful, fun and easy to use, and users love it and 80% of them say that it gives them a positive feeling, unlike other platforms like Instagram, for example.
I will now introduce you to the Pinterest platform and then move on to how to benefit from it commercially.
Get to know the Pinterest platform quickly
The Pinterest platform is very easy to use, it will not take more than 10 minutes to get used to it and know how to deal with it.
But here I want to focus on some of the features and advantages of the platform:
First, the types of Pinterest Pins
a) Pins
This is the traditional or standard type posted on the platform, and it could be an image, video, or even a link pointing to a site or store.
b) Rich Pins
Rich Pins are pins that automatically insert information from the site into the Pins.
It has three basic types:
- Product type
- Recipe type
- Article type
Examples of this information that you provide with Rich Pins: the price of the product, the number of pieces available, etc., and this type is the most profitable on the Pinterest platform.
c) Promoted Pins
Similar to Facebook ads or promoted tweets on Twitter, these Pins appear in many places on Pinterest including search results, ratings, and the user’s homepage.
d) Carousel Pins
Carousel Pins are a type of Pin that allows you to display a group of up to five images in a single Carousel Pin.
This type of pin is used to draw the user’s attention to several products at the same time, or to display several features of the product.
e) Collections Pins
This type of pin is used to shop for similar products and is very useful for showing a user or shopper on Pinterest similar or close to each other options.
They are white dots that appear in the pins when you select or click on them. You find similar products as shown in the pictures:
f) Product Pins
Product Pins is a new type of pin that is based on AR technology, which allows the user to experience the product virtually through this complex technology.
j) Video Pins
Video Pins are similar to regular Pins, but instead of displaying still images, they display an animated animation or a clip of the video.
Of course, these are not all types of pins, but they are in my opinion the most important, which you should know and use in your marketing strategies.
Another feature of the Pinterest platform is that it is constantly updating and developing, so you may find other types of pins have been introduced and used on the platform.
Second, the types of Pinterest Boards
A very important feature of Pinterest is the panels, which are virtual panels that you make in order to put many pins in one panel.
Here is an explanation of each type:
a) Normal Boards
It’s the standard type where you can create your own groups of pins and share them with other users.
b) Group Boards
Group boards are very similar to regular boards, but the difference is that more than one person can add content or pins to them.
c) Secret Boards
Secret boards are boards that can only be seen by the owner or by invited members, that is, they are private and do not appear to the public.
Steps to using Pinterest to double your online store sales
Now we come to the part you are waiting for, which will inject a lot of money into your bank account, and attract hundreds of new customers to your online store.
I prepared this part and chose those steps after reading dozens of foreign online store experiences as well as many articles and guides published by the most popular published
Step one: Spend some time getting to know Pinterest
If you are new to Pinterest, spend some time getting to know it, researching it and using it, so that you know the user experience through it.
Follow brands and stores similar to your online store, for example, if you sell men’s formal wear, try searching for them on Pinterest and see what the competing brands are doing.
This step, despite its simplicity, is very important, and it will help you innovate, attract new customers through Pinterest, and double your sales and profits.
Second Step: Create a business account for you
There are two types of accounts on Pinterest: a personal account and a business account, both accounts are completely free, but the business account has many additional features to help you attract customers and sell to them.
You can create a business account directly or you can link your personal account with a business account with the same email, choose the most suitable for you.
A business account provides you with the opportunity to connect your online store and use ads, in addition to obtaining statistics and forecasts from the platform.
Once your online store is connected, you will be able to use the Rich Pins we talked about before.
Third Step: Prepare a marketing plan for your Pinterest account
It is necessary to prepare a clear marketing plan for the Pinterest platform, because randomness and confusion will cost you a lot of opportunities and profits.
In the beginning, know the keywords that refer to your products and your online store and use them, because Pinterest, as we said, is like a search engine for visual content.
At this step you may need to do some keyword research, or you can just use the suggestions in the search box for Pinterest.
Then you will have to set smart goals for your strategies on Pinterest with the appropriate KPIs for them, in order to know if your plan is working or not.
Finally, you will need to prepare the content that you are publishing to your target audience, and since Pinterest is a visual platform, you will have to provide high quality images and videos in order to attract your audience to it.
Focus on telling them the story of your product and store using pictures. Try to ignite the motivation that makes them buy your products, and don’t forget that a picture is worth a thousand words.
Note: You can use canva to create high-quality images and clips.
Focus on posting consistently Even if you only post three Pins per week, consistency is what will attract new customers.
And after you have published enough pictures and clips, create panels that express your store, and an important tip, name it according to the keywords that you know customers are searching for.
Step Four: Use Pinterest SEO Practices
Pinterest is a visual search engine, so like search engines, some SEO or SEO practices can get you amazing results.
Very simple things can make a big difference and revive your e-commerce and increase the sales of your e-store and your customers in crazy numbers.
We will discuss the SEO of the Pinterest platform in detail in the next part of the article.
Step Five: Continue to Analyze and Improve
Pinterest provides a powerful analytics tool called Pinterest Analytics. Use it periodically, and constantly know your audience and followers.
Find out what country they are from and their age groups, find out which pins they like the most, and try to understand why they liked them and why they are so popular.
Also find out which pins are unpopular and unpopular, find out why they fail and don’t and try not to repeat your mistakes.
This routine will make you understand your customers and understand what they want and offer to them, thus you will get new customers and more sales.
These are the basic steps to increase and multiply the sales of your online store through the Pinterest platform, I made sure to mention here the free method that does not need to pay any money.
But I also advise you to consider Pinterest ads, as they will bring you lots of customers and generate great sales for you.
Later, we can customize an entire article about Pinterest ads and how to create and manage them to get better sales.
seo pinterest platform
As we said before, Pinterest is a great visual search engine, so there are many practices that can make you get more traffic, and therefore more sales and profits.
Here I will try to summarize the most important SEO practices of the Pinterest platform:
1. Keywords
Like all search engines, Pinterest also depends on keywords, so you have to use the right words that serve your marketing goals, and that match the users’ purchase intent.
Put yourself in the place of customers, think like them and learn how they search for products, for example, instead of using keywords such as “events clothes” use “engagement party clothes” or “summer clothes to go out” and so on.
Also try as much as possible to use specific and not general keywords, for example, do not use the keyword “Christmas” or “decoration” alone, but use “Christmas decor.”
Another proven practice is to use keywords on an image with your content.
2. Detailed and expressive characterization
The description of your products and pins is very important, as it is through Pinterest that it understands the photos and videos that you post and accordingly controls their appearance.
That is why try to write the description accurately as if you are summarizing what you are referring to and posting, and try to use keywords as much as possible to improve the ranking of what you post on the platform.
3. Dimensions of the pins you post
85% of Pinterest’s use is through mobile phones, so you need to make your Pins highly compatible with mobile phones.
You can easily do this by making the aspect ratio of your images 2:3 which translates to 1000:1500 pixels when designing.
4. Create and improve panels
Panels can greatly affect your ranking in Pinterest’s search results, as they allow the search engine to understand how you rank your products and content.
Simple details like the titles of the boards and their being consistent with the keywords you are using and targeting will help you a lot.
5. Connect and improve your online store
Your online store that is referred to by Pinterest is a very important factor for Pinterest’s algorithms, which is why you should link it to your trading account on the platform.
It will benefit you to have your store compatible with search engines, the more compatible and optimized it is, the higher it will be for different search engines.
Besides this, it will be very useful for you to put the tag on Pinterest (a tool similar to the Facebook pixel), as well as a button or save feature that allows Pinterest users to save images from your online store to their Pinterest account directly.
These are the main and most important points about Pinterest search engine optimization, but we may address this topic in a separate article in more depth later.
Pinterest Strategies to Double Your Online Store Sales
There are many successful strategies for using Pinterest to multiply your online store’s sales.
We have collected and studied them well, and we have chosen for you the best, most appropriate and realistic ones with the reality of content and e-commerce in our Arab region:
1. Get the authentication from the Pinterest platform
Like many social media platforms, Pinterest also has documentation for its customers from e-stores and brands, as it has a Verified Merchant Program that allows you to get the blue badge in addition to many other features.
Once you get the blue badge you will be able to:
- Get new analysis and measurement tools that enable you to understand your customers more accurately and increase your profits and sales.
- Having a unique “Shop” button on your account enables you to place all your products in one place on your Pinterest page.
- Appear in marketing experiences of Pinterest users looking for new products and brands.
2. Market to Life Style, not just products
This strategy will work wonders for your sales if you master it, try not to market your products, but instead market to a lifestyle.
Customers are not interested in your products per se, but in the things you can offer them. They do not want the clothes themselves, there are cheaper alternatives, but they want the feelings that these clothes give them.
Focus on this emotional aspect and use it well, and you will notice a significant increase in sales, and you will find customers who have bought from you again and again.
Big brands know this. Brands like Gucci, Rolex and BMW don’t sell products as much as they sell the distinction and positive feelings a buyer feels when they own one of their products.
I won’t lie to you that using this strategy is a bit difficult, but once you master it it will bring you a lot of profits.
3. Inspire and benefit your customers and don’t just sell to them
Some online stores fall into the trap of making social media platforms just another store for them, so they do not bring much profit through them.
Instead, don’t just post your product Pins but tell your followers stories and inspire them, try to include them in the marketing process.
Interact with them, make them feel important to you, make marketing human and customer-centric, not products.
4. Create a community around you
This strategy is important on all social media platforms that you use, but we will only talk here about how to create a community for your online store on Pinterest.
You will be able to create a community by creating professional and high-quality photos and videos and posting them to your account, if you excel at this point you will have already overwhelmed all your competition.
And by using such factors as monitoring your competitors and using keywords, you will get a very special marketing return for what you publish.
Educational content can also help you in this matter, the user likes who provides him with useful content and information, and for Pinterest, the infographic will be very useful in this job.
This community will help you attract traffic to your online store, and thus will multiply your profits immeasurably.
5. Use Rich Pins and Video Pins
These two types of pins are very popular with buyers, especially Rich Pins because of the information they provide to buyers.
Rich pins provide the user with many important information that may facilitate the purchase process or increase his desire to buy if he has the intention.
According to store owners on Pinterest; It is these type of pins that bring them the most profit from the platform.
Video pins can also greatly increase your sales and profits, and you can use them in a variety of ways to market your products, interact with customers, or even create some kind of brand loyalty with your followers.
6. Make the best use of the boards
We can devote a whole article to this topic in the future, but in short we can say that the panels can help you greatly in your marketing process.
Simple things like creating a board for each category or type of product you display will make it easier for customers and followers to see your products.
Also, naming them with the right names will help you appear in Pinterest’s search, thereby bringing your brand new customers and new sales.
7. Bring your clients from other platforms to your Pinterest account
This strategy may be very simple, but it can create huge momentum and increase your sales and profits unimaginably.
Attracting your customers from Facebook or Instagram to Pinterest will inject new blood into your Pinterest account, which will help you grow and create greater interaction on what you post.
You can also do this in reverse by sharing your other social media accounts on the Pinterest platform in one way or another.
Conclusion
The Pinterest platform is one of the best social media platforms in terms of e-commerce, as many brands consider Pinterest a profit and sales artery for them.
In this article, we have provided you with practical steps in order to use the platform and maximize the profits of your online store through it, and we have also addressed the platform’s search engine optimization practices.
At the end of the article, we would like to know if you are now thinking of starting to use Pinterest to revive your e-commerce? And how do you plan to use it? If you are already using it, tell us about your experience and the results you achieved using the platform