Drafting advertising to entice and attract potential consumers is a difficult thing, but in fact it is much simpler than you think. You can do the best in terms of writing, design, and testing the appropriate advertisement by following these steps
– The advertisement logo must be attractive and attractive. That his words be short and sweet and draw attention, on average, no more than six or seven words. And when the words sound out loud, you feel them and feel their impact on the recipient. Whatever it is, it should attract the consumer and convince him of the product, especially since the importance of the product varies from person to person. 2- Avoid repeating the same old similar formulas and ideas, so you have to invent something unconventional that does not deviate you from the core of the content of the advertisement 3- Using convincing techniques, there are many tried and true methods that advertisers rely on, including the following:
Right thinking: It is necessary to convince and challenge the consumer about the importance of buying the product and why he will buy the product and the service you will provide to him.
The cheerful, smiling spirit: The consumer must see the smile, honesty and love in the face of the advertiser.
Repetition: Using the method of repetition is one of the basic elements, and using chants and songs will be much easier for you to repeat.
Urgent need: When you try to convince consumers that time is the time. Where offers are for a limited time. I inform the consumer that he will lose the offer and the price offered at this time will not be found after the offer period has expired. And do not forget to avoid phrases that can lose your customers.
– Knowing your customers: the advertisement must appeal to the target audience, so it is necessary to take into account the age group to whom the advertisement is directed. Whatever it is, you must get a clear picture of the consumer you wish to direct the advertisement to.
If the advertisement is directed to the majority of children, then attention must be paid to the color, sound and images, and if it is directed to adults and youth, then the advertisement must include some humor and fun.
– Always looking for a way to reach consumers’ desires based on what you are advertising. Advertising is the bridge between the dreams and desires of the consumer and the producer who wants profit and gain.
Always brainstorm what the consumer wants .
Ask yourself if this advertisement fulfills the ambition of the consumer directed to it or not. For example: if you are advertising tickets to a party and the card is designed with all luxury and attractiveness at a lower price to allow the less affluent classes to obtain them as well, it creates an atmosphere of indulgence.
2- Determining the purpose and purpose of your product if it is about practical means. For example: If you sell a vacuum cleaner, you will explain how easy and comfortable it is for the consumer.
3- Focus on the most attractive aspect of your product. If you must entice people with your product and explain to them what distinguishes your product from other products.
– It must be emphasized that your advertisement is very good, so as not to lose the product and lose the credibility and guarantee of the consumer for you. 7- Make sure that all information is relevant, including: your phone number, your email, your website. This is so that he can communicate with you and purchase the product. 8- Choose the appropriate time to display and promote your product, at least 6 to 8 weeks before. So you have to think carefully about the times of the year to attract people to your product. For example: the vacuum cleaner is the best time to sell it in the spring, when cleaning is a lot at this time and the need for such a product.
Ad design1- Choosing an unforgettable and unexpected image. Example: You can advertise an iPad, and the advertisement image will be a hidden shadow and hold the device with all the fun and joy. The difference is that there are no colors in the picture. 2- You have to stand out from your competitors. And do not let any of them make fun of your sale or the way you sell or hear about the spread of any lawsuits, so you have to be careful and focus greatly to highlight the advantages of your product with confidence. 3- It is necessary to design a logo for the company that is expressive and attractive and is optional, as the logo has the largest role and expresses a thousand words. Example (Apple, Nike, McDonald’s, Shell Chevron, Coca-Cola).
4- Use the latest technologies to create your ad.- If it is published in a magazine or something similar, use Adobe and Photoshop programs, you can also use GIMP or Pixlr.- If the ad is video, try working with Mavi Maker, Picasa or Windows Media Player- If the ad is audio, You can work with iTunes Nanas, who specialize in integrating and improving sounds. – Advertisement printed on a large billboard or banner, you have to contact the printing press to get the work you want.ad test
You have to test the result of the advertisements you display and the extent to which consumers are affected by them by conducting surveys. And the work of coupons in different colors for any company and its products. And there must be a special website for the company and a page on social networks for communication.
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