Move over, matcha—Hōjicha is the new green tea trend. Discover what makes this roasted Japanese tea unique, its health benefits, and why it’s winning hearts worldwide.

For years, matcha has been the superstar of green teas—praised for its vibrant color, health benefits, and use in lattes, desserts, and smoothies. But a new contender is quietly gaining popularity in cafés and on social media: Hōjicha.

Could this roasted Japanese green tea be the next big thing in wellness and specialty drinks? Let’s find out.

What Is Hōjicha?

Hōjicha (pronounced ho-jee-cha) is a Japanese green tea made from roasted tea leaves, stems, and stalks. Unlike matcha, which is bright green and grassy, Hōjicha is roasted at high temperatures, giving it a warm, nutty, and slightly caramel-like flavor.

The roasting process also lowers its caffeine content, making it a favorite evening tea in Japan

How Does Hōjicha Differ From Matcha?

Flavor:

Matcha → vegetal, grassy, slightly bitter.

Hōjicha → smoky, toasty, smooth, with hints of cocoa or caramel.

Caffeine Content:

Matcha → high (great for energy and focus).

Hōjicha → low (gentle on the stomach, suitable for kids and evenings).

Color:

Matcha → vibrant green.

Hōjicha → reddish-brown from the roasting process.

Uses:

Both can be enjoyed as lattes, ice cream flavors, and baked goods—but Hōjicha offers a more dessert-like, roasted taste profile.

Health Benefits of Hōjicha

Like other green teas, Hōjicha contains antioxidants and offers wellness perks:

🌿 Gentle energy boost without jitters (thanks to low caffeine).

🌿 Rich in antioxidants that support overall health.

🌿 Soothes digestion—the roasting process makes it less acidic.

🌿 Promotes relaxation, making it a great nighttime tea.

Why Hōjicha Could Replace Matcha

Versatility: Its mellow flavor pairs beautifully with milk, making Hōjicha lattes a rising trend.

Accessibility: Many people who find matcha too bitter enjoy Hōjicha’s smoothness.

Lifestyle fit: With less caffeine, it appeals to wellness enthusiasts looking for balance, not a buzz.

While matcha isn’t going anywhere, Hōjicha is carving out its own space as the cozy, comforting sibling in the green tea family. Whether you’re a tea lover looking for something new or a café hopper chasing the next big trend, Hōjicha is worth a try.

Who knows? It might just become your new favorite warm cup of calm.