Forget full glam—TikTok’s newest beauty trend is all about the “tired look.” Discover why Gen Z is embracing under-eye circles, smudged eyeliner, and undone makeup for an effortless aesthetic.
TikTok has given us everything from glazed donut skin to latte makeup. But the platform’s latest viral beauty trend might surprise you: looking tired on purpose.
Yes, you read that right. Instead of concealing under-eye circles or chasing a “wide-awake” glow, creators are now celebrating the art of the fatigued aesthetic—and it’s quickly becoming one of the most talked-about trends of 2025.
What Is the “Tired Look”?
The tired look is all about embracing imperfections that makeup usually tries to hide:
Dark circles and puffy eyes
Smudged eyeliner or shadow
Flushed cheeks and natural lips
A slightly “undone” hairstyle
Think of it as the anti-glam movement: raw, relatable, and effortlessly cool.
Why Is It Trending?
Rebellion against perfection: After years of flawless Instagram makeup, TikTok’s Gen Z users are drawn to authenticity.
Celebrity influence: Stars like Bella Hadid and Billie Eilish have been spotted with makeup that enhances their natural tiredness, not hides it.
Romantic, soft aesthetic: The “tired” look often overlaps with moody, dreamy fashion trends.
How to Recreate the Tired Look
✨ Skip full-coverage concealer—let your natural under-eye circles show through.
✨ Use smudged eyeliner or kohl for that lived-in, end-of-day effect.
✨ Add a touch of blush low on the cheeks for a flushed, sleepy vibe.
✨ Lip balm over lipstick—keep lips natural and hydrated.
✨ Messy hair or loose buns complete the aesthetic.
The tired beauty trend on TikTok isn’t about looking unhealthy—it’s about breaking free from unrealistic beauty standards and embracing real, everyday faces. It’s a reminder that sometimes, imperfections are what make us beautiful.
So next time you’re tempted to hide your under-eye circles? You might just be right on trend