Do you remember when your grandfather told you that a plot of land in this region was offered for sale to him at a very low price and is now valued at millions of pounds?

Or your friend who heard about Bitcoin in 2011 and its price is one dollar, but thought it was worthless and refused to buy from it? It is the same currency that in early November this year reached $67,000 – 67,000 times its price at the time.

Well, everyone misses opportunities and cannot evaluate them efficiently at the time they come, but this will change in this article, as we will provide you with an irreplaceable opportunity and a huge investment in this article.

And not only that, we will evaluate it for you and explain to you how to take advantage of it so that you do not miss the opportunity this time. Through this article, we will introduce you to the Pinterest platform, and explain to you in detail how it can double the sales of your online store in the near future.

Get ready to read this hearty article, grab a pen and paper, and definitely don’t forget your cup of coffee.

What is the Pinterest platform?

The Pinterest platform is one of the most popular social media platforms on the scene, which now constitutes a great opportunity for e-commerce as we will explain.

The platform is the actual implementation of the phrase “a picture is worth a thousand words” as it relies on visual content (videos and images) primarily and on textual content very secondary.

Posts or Tweets on the platform are called Pins (literally translate to Pins), and users of the platform are called Pinners.

The platform contains many distinctive features, such as Boards, Rich Pins, Product Pins, and others that we will talk about in this article.

Pinterest is a lot like a great image search engine, and I’m talking literally not figuratively here, so we’re going to talk about SEO practices for content on the platform.

In my personal opinion, the platform is very useful and satisfactory, and although it has been around since 2010 and I have only known it three years ago, it is one of my favorite social media platforms.

How can Pinterest help your e-commerce?

Before I answer this question, I have to show you 10 important statistics that will speak for me:

1. Pinterest has 459 million monthly active users, of which 100 million are new users, which only increased between 2019 and 2020.
2. Women on Pinterest – who usually buy – are about 60% of the platform’s users, and this percentage is expected to reach 75% in 2028.
3. Women in the 25-34 age group make up about 30.4% of Pinterest users.
4. The Pinterest platform is in the second place for sources of traffic to Shopify stores.
5. 90% of users say that Pinterest helps them make their purchasing decisions, and 66% of them buy after seeing Pins for brands.
6. 72% of Pinterest users reported that the platform inspired them to buy when they had no intention of buying anything.
7. 61% of Pinterest users say Promoted Pins ads have helped them discover new brands and products.
8. 59% of users say that Pinterest helps them learn more about their purchases.
9. 47% of social media users see Pinterest as a platform to explore, find and buy products.
10. Pins with a “New” tag attached lead to up to 9 times more product and brand awareness.

These statistics are very amazing, especially with the increasing interest of brands and online stores in Pinterest as the social media platform that is the main source of their profits.

You notice this from advertisers’ demand for Pinterest marketing  , for example, the platform’s profits from advertising increased in the last quarter of 2020 to $132 million, after it was only about $50 million in the last quarter of 2019.

From this huge increase, online store owners’ spending on Pinterest ads increased to 6 times in the last quarter of 2020, and this is very logical, given that the weekly conversion rate of stores through Pinterest ads has tripled “300%” in the year 2020.

I recently read that 92% of Pinterest advertisers put it first among the platforms they use to advertise their products.

All these stats and more tell you that there is a huge opportunity to use Pinterest to double your online store sales.

Although most users of the Pinterest platform are from the United States and Europe, the past tells us that the trend is moving to us late after these countries.

So I find it a great opportunity to start setting up a business account for you on Pinterest so that you can increase the sales of your online store, and also so that you can control the market when Pinterest spreads in our Arab world – if the Arab region is your target audience -.

I wrote this article because, over the past months, I found unprecedented interest in the Pinterest platform on the profit blogs that I follow, and I felt that the Arab reader deserves to see this very important content.

Of course, I do not advise you to start advertising on Pinterest right now, but I strongly advise you to set up a strong account on the platform in preparation for the Arab turnout.

This demand is highly expected because the platform is amazing, useful, fun and easy to use, and users love it and 80% of them say that it gives them a positive feeling, unlike other platforms like Instagram, for example.

I will now introduce you to the Pinterest platform and then move on to how to benefit from it commercially.

 

Get to know the Pinterest platform quickly

The Pinterest platform is very easy to use, it will not take more than 10 minutes to get used to it and know how to deal with it.

But here I want to focus on some of the features and advantages of the platform:

First, the types of Pinterest Pins

a) Pins

This is the traditional or standard type posted on the platform, and it could be an image, video, or even a link pointing to a site or store.

b) Rich Pins

Rich Pins are pins that automatically insert information from the site into the Pins.

It has three basic types:

• Product type
• Recipe type
• Article type

Examples of this information that you provide with Rich Pins: the price of the product, the number of pieces available, etc., and this type is the most profitable on the Pinterest platform.

c) Promoted Pins

Similar to Facebook ads or promoted tweets on Twitter, these Pins appear in many places on Pinterest including search results, ratings, and the user’s homepage.

d) Carousel Pins

Carousel Pins are a type of Pin that allows you to display a group of up to five images in a single Carousel Pin.

This type of pin is used to draw the user’s attention to several products at the same time, or to display several features of the product.

e) Collections Pins

This type of pin is used to shop for similar products and is very useful for showing a user or shopper on Pinterest similar or close to each other options.

They are white dots that appear in the pins when you select or click on them. You find similar products as shown in the pictures:

f) Product Pins

Product Pins is a new type of pin that is based on AR technology, which allows the user to experience the product virtually through this complex technology.

j) Video Pins

Video Pins are similar to regular Pins, but instead of displaying still images, they display an animated animation or a clip of the video.

Of course, these are not all types of pins, but they are in my opinion the most important, which you should know and use in your marketing strategies.

Another feature of the Pinterest platform is that it is constantly updating and developing, so you may find other types of pins have been introduced and used on the platform.

 

Second, the types of Pinterest Boards

A very important feature of Pinterest is the panels, which are virtual panels that you make in order to put many pins in one panel.

Here is an explanation of each type:

a) Normal Boards

It’s the standard type where you can create your own groups of pins and share them with other users.

b) Group Boards

Group boards are very similar to regular boards, but the difference is that more than one person can add content or pins to them.

c) Secret Boards

Secret boards are boards that can only be seen by the owner or by invited members, that is, they are private and do not appear to the public.

Steps to using Pinterest to double your online store sales

Now we come to the part you are waiting for, which will inject a lot of money into your bank account, and attract hundreds of new customers to your online store.

I prepared this part and chose those steps after reading dozens of foreign online store experiences as well as many articles and guides published by the most popular published 

Step one: Spend some time getting to know Pinterest

If you are new to Pinterest, spend some time getting to know it, researching it and using it, so that you know the user experience through it.

Follow brands and stores similar to your online store, for example, if you sell men’s formal wear, try searching for them on Pinterest and see what the competing brands are doing.

This step, despite its simplicity, is very important, and it will help you innovate, attract new customers through Pinterest, and double your sales and profits.

Second Step: Create a business account for you

There are two types of accounts on Pinterest: a personal account and a business account, both accounts are completely free, but the business account has many additional features to help you attract customers and sell to them.

You can create a business account directly or you can link your personal account with a business account with the same email, choose the most suitable for you.

A business account provides you with the opportunity to connect your online store and use ads, in addition to obtaining statistics and forecasts from the platform.

Once your online store is connected, you will be able to use the Rich Pins we talked about before.

Third Step: Prepare a marketing plan for your Pinterest account

It is necessary to prepare a clear marketing plan for the Pinterest platform, because randomness and confusion will cost you a lot of opportunities and profits.

In the beginning, know the keywords that refer to your products and your online store and use them, because Pinterest, as we said, is like a search engine for visual content.

At this step you may need to do some keyword research, or you can just use the suggestions in the search box for Pinterest.

Then you will have to set smart goals for your strategies on Pinterest with the appropriate KPIs for them, in order to know if your plan is working or not.

Finally, you will need to prepare the content that you are publishing to your target audience, and since Pinterest is a visual platform, you will have to provide high quality images and videos in order to attract your audience to it.

Focus on telling them the story of your product and store using pictures. Try to ignite the motivation that makes them buy your products, and don’t forget that a picture is worth a thousand words.

Note: You can use canva to create high-quality images and clips.

Focus on posting consistently Even if you only post three Pins per week, consistency is what will attract new customers.

And after you have published enough pictures and clips, create panels that express your store, and an important tip, name it according to the keywords that you know customers are searching for.

Step Four: Use Pinterest SEO Practices

Pinterest is a visual search engine, so like search engines, some SEO or SEO practices can get you amazing results.

Very simple things can make a big difference and revive your e-commerce and increase the sales of your e-store and your customers in crazy numbers.

We will discuss the SEO of the Pinterest platform in detail in the next part of the article.

Step Five: Continue to Analyze and Improve

Pinterest provides a powerful analytics tool called Pinterest Analytics. Use it periodically, and constantly know your audience and followers.

Find out what country they are from and their age groups, find out which pins they like the most, and try to understand why they liked them and why they are so popular.

Also find out which pins are unpopular and unpopular, find out why they fail and don’t and try not to repeat your mistakes.

This routine will make you understand your customers and understand what they want and offer to them, thus you will get new customers and more sales.

These are the basic steps to increase and multiply the sales of your online store through the Pinterest platform, I made sure to mention here the free method that does not need to pay any money.

But I also advise you to consider Pinterest ads, as they will bring you lots of customers and generate great sales for you.

Later, we can customize an entire article about Pinterest ads and how to create and manage them to get better sales.

seo pinterest platform

As we said before, Pinterest is a great visual search engine, so there are many practices that can make you get more traffic, and therefore more sales and profits.

Here I will try to summarize the most important SEO practices of the Pinterest platform:

1. Keywords

Like all search engines, Pinterest also depends on keywords, so you have to use the right words that serve your marketing goals, and that match the users’ purchase intent.

Put yourself in the place of customers, think like them and learn how they search for products, for example, instead of using keywords such as “events clothes” use “engagement party clothes” or “summer clothes to go out” and so on.

Also try as much as possible to use specific and not general keywords, for example, do not use the keyword “Christmas” or “decoration” alone, but use “Christmas decor.”

Another proven practice is to use keywords on an image with your content.

2. Detailed and expressive characterization

The description of your products and pins is very important, as it is through Pinterest that it understands the photos and videos that you post and accordingly controls their appearance.

That is why try to write the description accurately as if you are summarizing what you are referring to and posting, and try to use keywords as much as possible to improve the ranking of what you post on the platform.

 

3. Dimensions of the pins you post

85% of Pinterest’s use is through mobile phones, so you need to make your Pins highly compatible with mobile phones.

You can easily do this by making the aspect ratio of your images 2:3 which translates to 1000:1500 pixels when designing.

4. Create and improve panels

Panels can greatly affect your ranking in Pinterest’s search results, as they allow the search engine to understand how you rank your products and content.

Simple details like the titles of the boards and their being consistent with the keywords you are using and targeting will help you a lot.

5. Connect and improve your online store

Your online store that is referred to by Pinterest is a very important factor for Pinterest’s algorithms, which is why you should link it to your trading account on the platform.

It will benefit you to have your store compatible with search engines, the more compatible and optimized it is, the higher it will be for different search engines.

Besides this, it will be very useful for you to put the tag on Pinterest (a tool similar to the Facebook pixel), as well as a button or save feature that allows Pinterest users to save images from your online store to their Pinterest account directly.

These are the main and most important points about Pinterest search engine optimization, but we may address this topic in a separate article in more depth later.

Pinterest Strategies to Double Your Online Store Sales

There are many successful strategies for using Pinterest to multiply your online store’s sales.

We have collected and studied them well, and we have chosen for you the best, most appropriate and realistic ones with the reality of content and e-commerce in our Arab region:

1. Get the authentication from the Pinterest platform

Like many social media platforms, Pinterest also has documentation for its customers from e-stores and brands, as it has a Verified Merchant Program that allows you to get the blue badge in addition to many other features.

Once you get the blue badge you will be able to:

• Get new analysis and measurement tools that enable you to understand your customers more accurately and increase your profits and sales.
• Having a unique “Shop” button on your account enables you to place all your products in one place on your Pinterest page.
• Appear in marketing experiences of Pinterest users looking for new products and brands.

2. Market to Life Style, not just products

This strategy will work wonders for your sales if you master it, try not to market your products, but instead market to a lifestyle.

Customers are not interested in your products per se, but in the things you can offer them. They do not want the clothes themselves, there are cheaper alternatives, but they want the feelings that these clothes give them.

Focus on this emotional aspect and use it well, and you will notice a significant increase in sales, and you will find customers who have bought from you again and again.

Big brands know this. Brands like Gucci, Rolex and BMW don’t sell products as much as they sell the distinction and positive feelings a buyer feels when they own one of their products.

I won’t lie to you that using this strategy is a bit difficult, but once you master it it will bring you a lot of profits.

3. Inspire and benefit your customers and don’t just sell to them

Some online stores fall into the trap of making social media platforms just another store for them, so they do not bring much profit through them.

Instead, don’t just post your product Pins but tell your followers stories and inspire them, try to include them in the marketing process.

Interact with them, make them feel important to you, make marketing human and customer-centric, not products.

4. Create a community around you

This strategy is important on all social media platforms that you use, but we will only talk here about how to create a community for your online store on Pinterest.

You will be able to create a community by creating professional and high-quality photos and videos and posting them to your account, if you excel at this point you will have already overwhelmed all your competition.

And by using such factors as monitoring your competitors and using keywords, you will get a very special marketing return for what you publish.

Educational content can also help you in this matter, the user likes who provides him with useful content and information, and for Pinterest, the infographic  will be very useful in this job.

This community will help you attract traffic to your online store, and thus will multiply your profits immeasurably.

5. Use Rich Pins and Video Pins

These two types of pins are very popular with buyers, especially Rich Pins because of the information they provide to buyers.

Rich pins provide the user with many important information that may facilitate the purchase process or increase his desire to buy if he has the intention.

According to store owners on Pinterest; It is these type of pins that bring them the most profit from the platform.

Video pins can also greatly increase your sales and profits, and you can use them in a variety of ways to market your products, interact with customers, or even create some kind of brand loyalty with your followers.

6. Make the best use of the boards

We can devote a whole article to this topic in the future, but in short we can say that the panels can help you greatly in your marketing process.

Simple things like creating a board for each category or type of product you display will make it easier for customers and followers to see your products.

Also, naming them with the right names will help you appear in Pinterest’s search, thereby bringing your brand new customers and new sales.

7. Bring your clients from other platforms to your Pinterest account

This strategy may be very simple, but it can create huge momentum and increase your sales and profits unimaginably.

Attracting your customers from Facebook or Instagram to Pinterest will inject new blood into your Pinterest account, which will help you grow and create greater interaction on what you post.

You can also do this in reverse by sharing your other social media accounts on the Pinterest platform in one way or another.

Conclusion

The Pinterest platform is one of the best social media platforms in terms of e-commerce, as many brands consider Pinterest a profit and sales artery for them.

In this article, we have provided you with practical steps in order to use the platform and maximize the profits of your online store through it, and we have also addressed the platform’s search engine optimization practices.

At the end of the article, we would like to know if you are now thinking of starting to use Pinterest to revive your e-commerce? And how do you plan to use it? If you are already using it, tell us about your experience and the results you achieved using the platform

In e-commerce there are very small mistakes that can lead to a huge loss, so it is important that you know them in order to avoid them.

Simple things and details that may seem trivial have a very big impact in determining whether your online store will succeed and generate profits for you or, God forbid, it will fail.

In this article, we will talk about the most important set of mistakes that you should avoid when starting your online store, but because they are a bit too many, we have divided them into 5 basic categories:

1. Not doing the necessary research before starting your online store.
2. Making special technical mistakes when building your store.
3. Focusing on selling only and not striving to gain the trust of customers.
4. Neglecting marketing and its impact on your customers.
5. Don’t put yourself in the shoes of your customers and only think as an online store owner.

Yes, these addresses may seem a bit general, but you will find a lot of important information in them, and the most important mistakes that you should avoid when starting your online store.

In order to prepare and write this article, we reviewed many online stores, in addition to reading many articles that talk about trials and errors.

We also reviewed and analyzed dozens of reviews about some online stores, and after all this research we focused on the common and common problems and errors in the Arab e-commerce world.

Our goal in this article is for you to avoid these errors when starting your online store, or even to recognize them after you launch your store and fix them.

We are at your service and our goal is to help you increase your sales and profits, come on, what are you waiting for? Grab a pen and paper, grab a cup of coffee and start reading this important article.

Mistake #1: Not doing the necessary research before starting your online store

Some people rush and launch their online store before they even have the necessary experience or know what they are offering, and this rush can sometimes cause many big mistakes.

Especially in the big important stages that determine a lot of things after that, for example, many people make serious mistakes about understanding the market and identifying the segment or category of customers they target.

You find many complaints on the Internet that electronic stores suffer from a lack of sales despite the quality of the store and the products sold on it. If you search well, you will find that the store does not have a specific category to target, and if it does, it does not target it correctly.

This mistake is very fatal, and it can fail your business before it even starts, so study the market thoroughly and understand the ideal customer for you.

You can also create a buyer persona  for the category you target, in order to get to know them and their problems well so that you can convince them and push them later to buy your products.

Another mistake that you should avoid when starting your online store is not understanding your products properly, is that even possible? Yes, this is possible and happens a lot of times.

Many online sellers do not offer a unique selling point (USP) for their products, or in the simplest sense, the reason why customers buy from them and not from other competitors on the Internet.

In order to reach this unique selling point, you must understand your product well, and combine this understanding with the understanding of the customer you are targeting and persuading him to buy from you, or in other words, make him an offer he cannot refuse.

By understanding your target customer and the product you are selling, you will be able to determine some other details, such as: the appropriate pricing  strategy and the ideal marketing plan for your online store.

And now with another mistake of this nature, which is in fact the biggest mistake that you should avoid when starting your online store, because it can simply kill your business completely in the bud, which is choosing the wrong or inappropriate e-commerce platform .

This error may seem insignificant, but in reality it is one of the most common reasons why online stores fail.

Whether you are going to use WooCommerce  shopify or any other platform, or even going to WordPress.

You will have to do a long research about the advantages and disadvantages of each of these options, with further research on the competitors and what they use, and finally you will need a long session to think about which of these options is right for you.

The choice you make will not only determine how your products will be presented or sold to your customers, but will also have a huge role in attracting your customers, expanding your business, and increasing your sales and profits.

That is why you should not only rely on the popularity of the platform only in the process of choosing it, but you should know if it:

• Will your plan and project serve in the long term?
• Suitable with your current budget?
• Contains the tools and add-ons you need to make your e-commerce successful?
• Suitable with your technical expertise in dealing with it?
• Provide the user experience you plan or not?

 

This article explains to you the different types of e-commerce platforms, in addition to providing a review of the most important of these platforms, and provides you with useful tips that will help you choose the right platform for you.

Mistake 2: Making technical mistakes when building your store

Technical errors are another type of error that you should avoid when starting your online store, which despite their simplicity and ease of fixing, have devastating effects.

The first and most important mistake is not to make your store compatible with mobile devices, many beginners or new to e-commerce neglect this point.

Of course this is not true because most of your browsing and buying now is through mobile phones, and I can say with confidence that at least 65% of your store sales will be made through mobile phones.

So when choosing a template for your store, make sure that it is highly compatible with mobile phones, and that it is also fast and interactive to suit different screen sizes and dimensions.

This point brings us to another general point, which is choosing the right template for your online store, and the proportion I am talking about here is its ability to give customers a good user experience.

A bad user experience can cause customers to leave your store without completing a purchase, and as a result, you will lose a lot of your potential sales.

You can choose it simply by knowing your perception of your store and understanding the characteristics or features that will help you achieve your vision or imagination.

This pre-visualization will help you choose a template that is more flexible and has the optimization or modification options that you want for your store.

Another technical mistake that many people make is not protecting your store and providing adequate cyber security for it, and this is very important because cyber attacks will have an undesirable impact on your project and the trust of your customers in your brand.

At least use an SSL certificate  and antivirus software, and if you want to learn more about how to secure your store write this to us in the comments, and we will write a comprehensive guide for you.

The last technical error , which we will talk about in this article is not to use practices suy in order to improve export your site for search engines.

SEO is an investment for your store, and it is capable of generating incredible sales for you, and this is just by a few simple things.

We are thinking in the coming period to publish SEO practices for online stores as well as a guide to SEO for Shopify stores, if you are interested in reading such articles let us know in the comments below.

 

Mistake #3: Focusing on selling only and not striving to gain the trust of customers

It is easy to avoid most of the mistakes we mentioned earlier, they are somewhat common mistakes, and with the help of specialists you will be able to avoid them, or even you will fix them if you have already fallen into them.

But the mistakes we’re going to talk about now are about how you manage your store and e-commerce and the methodology you use to showcase and market your products and engage with customers.

For this reason, they are fundamental mistakes that you should avoid when starting your online store, because they will make you lose a lot of time, money and most importantly customers.

Take it from me as a rule: To succeed in e-commerce, focus on winning customers and not winning sales, one customer may earn you a hundred sales, while perhaps if you focus on sales wrongly, one sale may lose you a hundred customers.

The secret is not to make the customer buy a product from you, but to make him keep buying from your store and be a reason to bring new customers to your store, whether through his nomination or reviews of your products or any other way.

Here, I will present the most important customer acquisition sub-mistakes that you should avoid when starting your online store:

a. Using poor quality images for your products

Many Arab stores post bad pictures of their products. Pictures do not highlight their features and do not even present a real perception to the customer about this product, and this unfortunately causes them to lose a lot of potential sales.

According to global statistics, 61% of shoppers consider that not using high-quality images is reason enough to make them stop buying the product, and we definitely don’t want that.

Unfortunately, the worst case scenario here is not that the customer does not buy the product, but rather that he buys it, and then finds that it is not as he imagined and wanted, and as a result puts a bad review about your product and your store or warns others not to buy from you.

So you have to pay attention to the quality of your product images, and turn them from a weakness to a point of distinction for your brand, your products, and your online store.

To do this, you have to understand that the customer through their screen cannot hold your product and inspect it, so try to fill this gap using images.

Photograph the product from several angles and try to highlight the material of the product. Try to put pictures or even videos of it while using it in practical life. This may be a little cumbersome at first, but believe me, it will return to you with great results.

B. Not seeking reviews and social proof

I won’t talk too much about the importance of reviews, but I’ll let the stats speak for me: 76% of shoppers say the lack of product reviews makes them less desirable and likely to buy.

Imagine if you were the customer and were confused about buying the product from two different stores, wouldn’t you buy the product that had positive reviews from previous buyers?

So invest to get these positive reviews, try to encourage different buyers whether through coupons, through emails, or even by showing you how important these reviews are to you.

Once your products get some positive reviews, you’ll see a huge increase in sales, and that’s no wonder because 80% of people who buy online treat product reviews as recommendations from people they know.

And this thing we’re talking about is called collective proof or collective recognition, and you have to treat it from now on as the hen that lays the golden egg.

 

c. Do not write a detailed description of your products on your store

Despite the importance of high-quality images, as mentioned above, images alone will not do all the work, and you must use the magic tool called product description with them.

The task of describing the products is to tell the customer the features of the product, how he can use it, why he should buy it, and most importantly why he buys it from you without all the competitors. In short, the product description is your way to convince the customer to buy.

The idea here is the same in using high-quality images of your products, that the customer is not able to touch or hold and try the product.

A detailed description will make the customer more confident in your products, their quality and suitability, and will make them more likely to buy from you.

 

Dr.. Neglecting to communicate with customers and provide after-sales services

The last mistake is a very common and frequent mistake, and many fall into it because they think that communication with customers and after-sales services is only for large stores.

However, in reality anyone can do it, the smallest seller or store you deal with in fact does this to you spontaneously.

So, try to provide effective and fast ways for your customers to reach you and communicate with you, and also try to ask them about their opinion of your products, and whether they liked it and met their expectations.

This simple command will greatly benefit you in increasing positive reviews on your products, as well as helping you to solve the problems of your customers and increase your sales in the long run.

 

Mistake 4: Neglecting Marketing and Its Impact on Your Customers

Products do not sell themselves and customers do not follow your products, but the opposite is true, so you need to let them know that you exist and convince them to buy the products they need from you and not from a competitor.

For this reason, marketing and I focus here on e-marketing is very important, and even if you make reasonable profits and have a satisfactory customer base, marketing is able to double your profits and attract a lot of new customers to your store.

By optimizing the SEO of your online store, you will be able to ensure that there are new customers on a regular basis, and what any store owner would want but this.

Therefore, you have to have a marketing strategy from the first day of your online store, and in general, the practices of improving your store’s ranking will also help you with your customers, including detailed descriptions, high-quality images, the appropriateness of your mobile store, and other things that we already mentioned earlier.

You should also take advantage of social media. Through Facebook, Pinterest, or other appropriate platforms, you can communicate with your customers and target them in different ways, and you will certainly be able to attract many new customers to your store.

 

So this platform may move your online store to another place in the coming months and years, and you will know why and how when you read the article.

Before we move on to the fifth and final mistake that you should avoid when starting your online store, I should draw your attention to the possibility of creating a blog for your online store.

Yes, a blog is not surprising, according to e-commerce experts; Blogging helps with SEO as well as helping to increase the loyalty of your existing customers and get you new ones.

It is a great way for content marketing  whether by highlighting the features of your products or teaching your customers about your store’s niche, and in all cases, you will be the winner.

 

Mistake #5: Not putting yourself in the shoes of your customers and only thinking like an online store owner

And now with the last mistake that you must avoid when starting your online store, which is not trying your store as a customer instead of being its owner.

Whether this is in terms of the user experience or the payment options that it provides, or buying without registering in the store, or other things that we will talk about now.

The most important way to obtain customer satisfaction is to pay attention to these details, which may be forgotten by the store owner over time or preoccupied with them.

Unfortunately, the risk of these errors is stronger in the beginning, because you may alienate customers who are coming to buy from you, and therefore you will get very little and unsatisfactory profits.

For example, if the navigation on your site is difficult or the user experience is poor, the customer will feel annoyed and immediately leave your store and buy from another place, there are dozens of alternatives for them.

Or if you provide limited payment options that are not suitable with your customers, they will not be able to buy from you, and therefore you will lose a number of sales that you would have achieved, so you should try to provide as many payment methods as possible that suit your customers and their needs.

You also have to save your customers time and allow quick purchase without registering in your store, as some customers may be annoyed at the idea of ​​forcing them to register on your site and entering a lot of information about themselves.

And this is not my words, according to many statistics, the length or complexity of the payment and purchase processes is the third most common reason why customers leave online stores without completing their purchases.

So try to make it a few simple steps or if you force them to register in your store make the registration process in a few minutes, and take only the basic information.

Also, try to provide good customer service to your customers, respond quickly to them, and always put their happiness and satisfaction as a goal for you, even if this will make you lose money in the short term in order to satisfy your customers – of course, this is in certain circumstances and not in all circumstances.

Conclusion

The five mistakes that we mentioned in this article are mistakes that you should avoid when starting your online store, in order to achieve the sales and profits you want.

As you have noticed, the number of errors is much greater than five, but we have seen that it is better to divide them into general errors to increase the interest for you, dear reader.

And I want to assure you that even if you do make these mistakes, you still have the chance to make things right and make your dream sales.

I hope you enjoyed this article, and I would like if you share your opinion with us in the comments below, and ask us if something is on your mind about e-commerce, and we will get back to you as soon as possible.

Also, share with us your experience with these errors as a shopper, or if you are the owner of a website, your experience in solving one of these errors, and if there are other errors that deserve to be added to the article