9 smart ways to get free visitors from social media in 2022
Social media or social media is a treasure owned by everyone, and only a few of us are able to use it and benefit from it.
One statistic says that 92% of small business owners who use social media rely on it primarily for their sales.
There is no end to talk about the importance of social networking sites, and we at the winners have already covered it in many aspects, and we also discussed how to increase interaction on it and benefit from it.
But what if these sites are your free way to get free visitors on a daily basis, whether for your blog, your website, or even your online store?
Statistics also say that 31 percent of social media users visit websites, and this percentage is still rising! For that, we present this article to you.
In this article, we promise that you will find a set of powerful and effective strategies, which will cause a jump in the number of visitors coming from social networking sites to your site, blog or online store.
These methods have been tested by the best marketers around the world, which we are confident that you will find new solutions that you did not know before!
But before I start , let me tell you: to get visitors for free from social networking sites is not impossible to happen, but it needs some effort, focus, and study.
Here are 9 effective ways to get free visitors from social networking sites:
1. Good display methods
Talking about good content may be a repetition, but it is the basic rule on which the following tips are built. None of the following methods or tips will work without worthy content!
Content is the way you express yourself and present your site on social media. How do the audience see you? How does he receive information from you? Does your content drive engagement or not?
Here are some quick ideas to enrich your content through social media, and promote your site creatively:
A) Experts advise most people who link their pages on social media to add a link to their website in a clear place. For example, Bio on Instagram and About on Facebook.
b) Your content must solve a problem or answer a question. For example, “Are you confused about coordinating winter clothes? Here are the best inexpensive fashion trends for 2021, just visit our website by clicking on the following link.
In the previous descriptive text, you put the title of asking a question that might preoccupy some, while solving the problem of the high costs of winter clothes. I also added a Call to action clause to ensure interaction and attention grabber.
If the above example does not work, you can change your skin and find another way to promote this content. For example, “Leave us in the comments your favorite color in winter clothes, and search for it among the fashion trends for winter 2021 by clicking on the following link.”
Promoting the same link with more than one title is a very creative idea, as it leads you in the end to know the type of titles that attract your visitors and followers.
c) Another distinctive and creative idea about the content in which you display your website is to add memes and laughable posts related to your service.
Social media visitors of all kinds are attracted to posts that provoke laughter. This type of content creates familiarity between you and the target audience, and also encourages them to communicate and express their real opinions about the service or product offered. Which will be useful to you in the future.
But we warn against excessive use of this method so as not to give your new visitors and followers the impression that you are not serious about your business, and that visiting your site will not actually offer them anything new.
We just advise you to be moderate in submitting this type of posts.
d) Controversial posts will double the amount of interaction and therefore the volume of visits to your site! Asking questions won’t get you in trouble with adopting a particular point of view, but it will surely get a large number of interested people to express their opinions and refute the reasons for their opposition to the other party.
Link this type of post to your site link, and you’ll be surprised by the amount of traffic! For example, “Who is more responsible for the success of married life, men or women?” Example 2 “Which is better country life or city life?”. There are many other examples that fit your site regardless of its field or specialization.
If your site offers a service or product that finds success, even if it is small, you should show it to everyone. This encourages potential visitors to do business with you and visit your site in order to obtain the same service and experience this positive.
Put a pinned post on your page on all social media sites with positive people’s reviews of your work, with a link to your site, and you’ll be surprised at the amount of free traffic you’ll get.
2. Monitor competitors and analyze data
One of the things that helps you build a successful strategy to get free visitors to your site through social media, is to monitor the most famous and successful competitors on social networking sites in your field.
Get to know closely about the most important posts they provide, the views of these posts, their display times, how they deal with followers’ comments, and the posts that get the most attention among their followers.
All of the above puts you on the absolutely right path in order to get free visitors from social media sites. These competitors are the flag-bearers and initiatives in your business, they are the most successful and most attractive to followers, so they are the best to watch.
To implement the matter in a practical way, you should use the Hootsuite tool, which helps you analyze your accounts on social media and find out which of the posts that bring more interaction, and therefore more visitors.
We recommend that you try this tool to see the performance of your social media accounts. What are the posts that enhance interaction and gain followers’ admiration? This is one of the important questions that this tool will help you answer.
Provides a tool Sprout Social also the same service in all social networking sites, it will not help you to study the performance of your accounts by, but they also will guide you to the best way to manage your accounts. Most data analytics tools give you one month’s free trial at no cost.
3. Publication rate and publication timing
This step is of great importance in doubling the volume of visitors to your site from social media.
Here are some tips to help you choose the appropriate publication dates, in which your target audience is active on social media:
a) Publication dates directly affect the likelihood of publications reaching the largest possible number of users.
For example, at the start of a long work week, who has the time to browse Facebook, or share a photo on Instagram? Everyone is busy preparing for work or study.
b) Winter has long nights, most users can’t stay up late, so your decision to share a post before dawn will not be entirely correct.
C) Analyzing the foregoing, you must take into account the appropriate timings for your country, avoid publishing during study times and at the beginning of the week, and on the contrary, you must pay attention to publishing on holidays and official and summer holidays.
D) We strongly advise you to publish on Thursdays, Fridays and Saturdays in particular, in the time from 12 noon to 5 pm, as it is a suitable time for browsing social networking sites for most Arab visitors. During these times, the intensity of use increases.
As for the rate of publication, experts differ on this point, some prefer to publish intensively on a daily basis, some prefer to develop a weekly strategy, and others prefer a monthly strategy. Some also prefer to take into account the nature of the activity or service provided.
But in all cases, continuing to publish is your way to get a good number of visitors, but you have to be moderate.
4. Direct Message Marketing
Statistics say that 1 in 3 followers visit the rival website if their private messages are ignored. Imagine losing a third of your free visitors due to ignoring messages? So in contrast, paying attention to private messages can get you 30 percent of your visitors.
Here are a set of tips that will help you boost the number of visits to your site, through private messages on various social networking sites:
a) Private message or DM feature that you can use to address influencers or celebrities. If you have a good number of followers, you can offer to collaborate or share the Shout out feature to exchange followers.
If you do not have a good number of followers, we advise you to give free gifts to this influencer, whether this gift is the product you are selling or a marketing tip, this step causes double the volume of visits to your site. The reason is private messages!
b) Make sure that the messages are not automated, as we all have an infinite number of unread bot messages on all social media sites, what makes us decide to open a message? The primary reason is to be personally oriented.
c) To be away from automated responses, your message should be personal and friendly, offer some wisdom or a joke, and eventually lead to your site to learn more!
d) Let’s rearrange the steps from the beginning, first communicating well with comments and responding to them, then sending a personal message to the target and carefully selected audience, and prompting them to visit the site to learn more.
e) The private message gives the visitor a sense that you are interested in communicating the information and service to him, before he seeks to access it. Who does not prefer attention? Nobody.
5. Use groups to get visitors from social networking sites
Groups on social networking sites are an effective way to connect those interested in the same field to each other, and it is also a popular market from which you can attract a large number of visitors to your site.
Here are a set of important points regarding the use of social media groups to attract visitors to your site:
a) Link your activity and your brand to a group of its own, as it is a family haven for those interested in your activity. Through this group you will learn about their main interests, lead their discussions and listen to diverse viewpoints.
You will also get to know their real opinions on your product or service. Which helps you to know and avoid weaknesses and strengths and develop them, which quickly reflects on the increase in the number of followers and then visitors.
b) The group will help you increase the number of visitors by constantly adding new members. Group members can happily offer this service to the group they feel they belong to and in which they find an outlet to express themselves and what they want.
They can also provide this service if they are encouraged with symbolic gifts.
c) Sharing your site’s posts on groups owned by others also opens a wide door for you to double the number of visitors on the site.
These posts, if they take into account the quality and attractiveness of the content, cause great discussions and interaction, and this creates a state of curiosity when a large number of people visit your site.
Remember to read the terms of participation on these groups well before you post anything, it is preferable to contact the owner of the group and request it personally so that your post is not subject to deletion.
Be sure to choose groups that have good interaction and active members.. Groups with a large number of members will not help you much, but they have real problems with interaction.
6. Trending is a successful way to get free visitors from social media
The trend is the wide door to get free visitors and interaction on your website through social media. A trend in short is the event that has the greatest interaction among Internet users in a region of the world at any given time.
For example, the top ten Twitter trends per day in the Middle East are the most interactive and searched for by visitors to the region in this period.
Tips to exploit the trend in order to get visitors for free:
A) Direct your search energies permanently for the trend of your country or region to which your product or service is directed.
It is good to know the important trends around the world and link them to the content that you provide, but the trend that engages your target audience has the highest priority.
b) Use google trends , a free tool provided by Google, that helps you identify the most prominent trends and the most searched keywords on the Internet, search for trends related to your niche, and try to provide content related to them.
This tool will help you always get to know the requirements and needs of your target audience.
C) We advise you to use the trend in a smart way that suits your site, it will not help to provide content without value only because it is linked to the trend. This method can distract visitors from your site, and always remember that content is key.
7. The importance of hashtags in getting free visitors from social networking sites
In the previous point, we talked about how to use trends to bring visitors to your site, so what about hashtags? The hashtag, in short, is the right hand of the trend. It is your window to the interests of the social media audience.
Hashtags are a feature created with the purpose of organizing the vast digital information found on social media sites. We all know that the world of social media contains a billion database, and it is not permissible for a user looking for a recipe to get search results related to programming, for example!
To find out the importance of hashtags, one statistic says that 72 percent of searches by hashtag, actually send owners to the pages they want.
For all of this, hashtags are designed.. and using them correctly makes it easier for social media users who are interested in your field to reach your site.
Therefore, we offer you a set of tips to help you take advantage of the hashtag feature perfectly:
A) The hashtag is the right hand of the trend, through a small search process, you can find out what is on the minds of the social media audience today in your field of specialization. Choose a hashtag carefully according to an extensive search process on all social media sites.
B) Astellaik on one effective Alhastajat and use it regularly would create you a fan base and enhance the chances of high visitors free of your site, because you used the most active and the most prolific of this Alhastej … For example , we are in the winners we use a lot # Altsoeq_alaketrona so because we talk a lot about e-marketing in our articles.
c) Don’t give up on a hashtag just because you haven’t seen it work in a short time! Give your hashtag a chance to reach your target audience before you decide to look for another hashtag.
d) Stay away from using hashtags extensively in one publication, as they do not relax the eye and cover the content and purpose of the original publication.
8. The most engaging visuals
One of the statistics that highlights the importance of videos and images in social media posts according to the Adobe Index is that this type of post brings 650% more engagement than text posts!
This high percentage means that every time you just publish a text post without attaching an image, it may reduce the interaction on that post by more than 6 times!
We recommend using photos, posting videos and launching live broadcasts, these posts create huge interaction between you and your target audience which means more potential visits to your site.
We also recommend that these images be either your production and one of your artistic creations, or you attach their source with them so that your posts are not subject to deletion due to copyright.
The biggest evidence of the importance of visual publications is that Instagram, one of the largest and largest platforms for providing visual content in the world, brings daily a huge number of visitors to sites that succeed in managing their visual content on it.
Another statistic says that brands are experiencing the highest level of engagement on their pages with an increase of 4.21% on Instagram only compared to other social networks, even a strong competitor such as YouTube.
And in the winners, we presented a detailed article on how to increase interaction on Instagram, we invite you to read it.
9. Take care of neglected social media
When trying to get free visitors from social networking sites, everyone pays their full attention to Facebook, Instagram, Twitter, and YouTube.
Although other neglected social media such as Pinterest, Tik Tok, Quora and Tumblr open new doors for its users, and help to gain another large segment of visitors.
In the following lines, we will take you on a journey to learn how to make the most of two of these neglected sites:
a) Pinterest
One of the most forgotten social networking sites, which helps to bring a large number of visitors to sites and blogs, especially for small business owners.
To prove this fact, social media expert and blogger Christian Coulson says that more than 61 percent of his blog’s visitors, come from Pinterest!
Another statistic says that more than 42 percent of the app users have a high income and they are the rich! That is, most of its users are willing to purchase products and this is their main purpose of visiting the application.
How can Pinterest be used optimally to get visitors for free?
1. When entering the application, you can use the search box to search for the service or product of interest, you will be surprised that it is one of the most beautiful applications to help you search for what you need. And it gives you more of the suggestions you’re already looking for.
2. Discover Pinterest (explore) that allows you to identify the most important keywords for your blog or website, along with the most feasible ways to sell and interact with the audience.
3. After identifying the most prominent keywords on the application, try to mimic the addresses of your links copied from the site these keywords, so that you can attract attention quickly.
b) quora
Although this app is very useful for me personally (I actually got answers to questions that I couldn’t find elsewhere except for quora), it is completely ignored by most website owners as a way to attract free visitors.
The app attracts more than 300 million users per month, most of whom are adults and experienced people, who are ready to provide assistance to those who need it.
Another impressive statistic about this app; People earning $100,000 a year spend twice as much time on this app as on LinkedIn
How can benefit from this site?
A) The answers you provide on Quora – unlike other popular applications – are long-term. That is, they are not deleted after a time or restrict their appearance, and they will bring visitors to your site constantly.
b) Don’t over-promote your site and add links so you won’t get banned thinking the app’s algorithms are just ads! You should focus on providing value and useful information to the people who ask their questions.
c) Leave an adequate but not complete answer in order to prompt the people who read it to learn more through the site. What you need to do is strike a balance between giving a useful answer and getting people interested in visiting your site.
d) If you decide to ask questions, always try to link them to your blog’s domain, or to the most successful link on your site. And do not add the link unless there is a need for it.
e) Reinforce your answer with pictures of the subject of the question, as they give a sense to the questioner that you really care about helping and answering in detail their questions.
In the end, we must be well aware that getting free visits is not impossible, especially in the presence of the world of social media. Which are free shops to display the product you are selling the way you want.
All you need is to master the methods of presentation and sale in order to be able to attract customers
Ways to profit from LinkedIn 6 opportunities
If you think that LinkedIn is intended only for obtaining jobs or creating a communications network, then you are wrong, because Linkedin can be the job in itself.
Yes.. The profit from LinkedIn is very affordable if we realize some things and follow some steps, and this is what we are going to present in the next lines.
They are articles published on our LinkedIn winning site, which will help you get to know it in detail, and also enable you to master its use easily.
6 different ways to earn from LinkedIn
If we know that 1 million LinkedIn users are top influencers, and another 40 million users occupy decision-making positions, we might have got the idea that LinkedIn is not just a dream job site, it’s a dreamland in itself.
What are the steps that will help me make money through the site?
1. Earn from LinkedIn by getting your dream job
Getting a job for the sake of work is relatively easy, especially for someone who is willing to make some compromises.
As for those who do not want to give up their dream job, and have the ambition to reach positions that suit their capabilities, here the matter contains some challenges, but not in the presence of the wonderful LinkedIn platform.
LinkedIn provides the opportunity to appear in front of thousands of recruiters and owners of global companies. And here in particular, the first and most famous way to profit from LinkedIn emerges, which is to get a dream job.
Yes, it is not a way to make money directly from LinkedIn, but it is a way to make money from your dream job until you decide to retire, thanks to this wonderful platform that provides you with an unparalleled opportunity to hunt the job you have always dreamed of.
First start with your profile on the site. Make sure to point it in the area of work you want, make sure to activate the “Open for Work” tab across the site so that employers can find you.
Show your skills and previous experience in detail in your profile. Share stories of your successes and other stories of the hardships you faced in your previous job.
Also write about your educational experiences and do not forget to contact a number of people in your field of work, the network of relationships that will increase your chances of getting a good job.
The salaries of those who got jobs on LinkedIn vary according to the diversity of the fields in which they work, and the diversity of the institutions they work for.
Signing up for LinkedIn Pro-finder can also boost your chances of getting a job fivefold, which is an advanced professional job market, and most employers are looking for experienced professionals.
2. Profit from LinkedIn by providing consulting services
If you have experience in a specific field, make sure the people you connect with on LinkedIn know that you provide consulting services.
In fact, many people earn a lot of extra money each month by offering their job experience in the form of consulting.
The market price for providing consulting services ranges from 50 to 150 dollars per hour, and the price varies according to the type of consulting services and the level of the consultant.
You can benefit from your LinkedIn page to provide more profitable consulting advice.
The advisory service provided, if relevant, will make more people want to do business with you than other generic content creators.
The consulting service should be characterized as providing solutions. The veteran consultant can present the problems he encountered with previous clients with the proposed solutions to them, without revealing the clients’ secrets.
A good advisor should always be on the lookout for legal and policy changes, different client preferences and trends, new technological developments and guide them in times of crisis.
An important point for you: Continue to provide your audience with the information and resources they need to help them solve their problems, and from time to time announce that you are ready to provide professional and practical consulting services to anyone who wants, and you will find many people contacting you to request your consulting services.
3. Profit from LinkedIn through affiliate marketing
Affiliate marketing is one of the best ways to earn from LinkedIn on our list. The method of profit from commission marketing is determined according to the situation you are in, so we can divide this method into two ways or two ways to achieve profits.
Here is an explanation of each:
A) Profit from affiliate marketing if you are an influencer and have followers on Linkedin
Simply this method works by gaining the loyalty and trust of followers, and then starting to nominate products and services to them, and profit through them through affiliate marketing.
Example: You work in video editing and you have a large following. You constantly share information, educational resources and important tips for everyone who works or wants to work in the field of video editing.
In this case, you can subscribe to affiliate programs for the tools you use in the montage, and then nominate these tools to your followers and profit from commission marketing.
b) Find influencers to market your products for commissions
In this method, you will take the role of the owner of a company that wants to market itself by sharing profits with influencers. Therefore, here you will use the LinkedIn platform to search for influencers in your field, start communicating with them and agree about marketing your products or services for a commission.
Applying the idea to the following example: Suppose you own a tool specialized in video montage, here you will communicate with those who work in montage and have a good follower base, and agree with them to nominate your video montage tool to their followers, and give them commissions on each successful sale.
Helping others promote your brand for a specific commission will increase your sales. You can benefit from promoting this within your groups.
4. Profit from LinkedIn by investing your money in paid ads (for business owners)
We have mentioned in more than one place that LinkedIn represents a large arena in which company owners and recruiters are present, and therefore it is a wonderful advertising arena, through which you can take your business to a new level.
LinkedIn Paid Ads is one of the marketing channels that have proven effective, especially for companies whose clients are other B2B business.
You can easily go to the LinkedIn advertising platform, and start creating your first advertising campaign on the platform through the following link:
Note: LinkedIn ads are characterized by their high price, but compared to their quality, they represent an excellent choice for many types of business, especially those targeting those looking for jobs or those targeting companies.
5. Profit from LinkedIn by uploading videos directly to the site
There are different types of videos on LinkedIn, including; Embedded clips, which are mainly uploaded on other sites and added to LinkedIn.
There are clips uploaded directly to the site, and these have more access privileges to followers than the previous one. The last type is advertisement clips, and this guarantees access to many times more followers than the previous two.
Videos uploaded directly to LinkedIn earn 3 times more visibility and engagement than text posts, and recent studies have shown that uploading videos directly to the site increases the likelihood of conversations between followers of this activity more than 5 times.
Uploading videos to LinkedIn instead of adding links to these videos on other sites such as Facebook or YouTube, would double the number of views. Linkedin’s algorithms serve the clips of the site more than the intrusive links on it.
Using the word “video” in promoting your clip can significantly increase the number of clicks, and interacting with comments also increases interaction, with the ability to provide more advertising and information about the service or product you provide.
This was all about the effectiveness of LinkedIn videos. But how can you make a profit from it? In fact, there are many, many ways in which you can generate excellent revenue through LinkedIn videos, including:
- Marketing your products or services.
- Affiliate marketing for a product or service that your target audience is interested in on LinkedIn.
- Marketing for companies and organizations by making promotional videos and publishing them to your followers for specific amounts of money.
The ideas here are endless… you just have to think outside the box a little.
6. Profit from LinkedIn by selling digital courses
LinkedIn users are among the most users of digital products especially courses and educational books. This is simply because the majority of LinkedIn users are young people looking for a job, or seeking to develop their skills and acquire new skills to cope with the labor market.
One of the clear evidence that educational courses are a very popular subject among LinkedIn users is that LinkedIn itself owns an educational platform that contains a lot of educational courses.
You, my friend, can also profit from LinkedIn by creating your own educational course, promoting it and selling it to your network on LinkedIn.
In fact, this method of profit from Linkedin is a treasure if it is implemented successfully. Yes, it is not suitable for everyone, as we are not all teachers, but whoever fits it can make a fortune through it.
To profit from LinkedIn by selling your digital course, follow these steps:
a) Proficiency in one of the fields
From my point of view, in order to teach a course, you need more than just information and knowledge, and you must be a professional in the field in which you want to publish a course.
The wonderful thing here is that the world of the Internet with all its courses is in your hands, and you can learn as you like in order to have what you need to do your course.
b) Build your own followers base on LinkedIn
Building a follower base is the basis that you will rely on to promote your course later, but here you do not have to build a base of followers from all sides, but rather you have to build a base of followers who really care about the material that you will talk about in your course.
c) do the chorus
This step, our Lord, contains some challenges, but do not forget that the world of courses has courses in anything you want. So you will find courses on how to build your own course, and here is a link to one of these courses:
d) Promote the course and start making profits
My advice to you here is not to make your course marketing dry (i.e. constantly inviting your followers to buy the course). But you have to keep providing your followers with good and useful content, and remind yourself of your course from time to time.
Important tips and points to help you earn from LinkedIn
We leave you now with a set of tips that enhance your chances of earning money through the site.
1. Create an attractive profile
You must present yourself in the most pompous image through your profile, as it answers the most important question on their minds about you, is it a better person to communicate with to benefit or not? You must choose a suitable image and a good short for your profile in order to build a successful brand.
Did you know that when people search for your name on Google, your LinkedIn profile will appear in the first five options and oftentimes the first? So neglecting your profile may miss out on good opportunities to generate revenue.
Also, be sure to constantly adjust your profile, as it is an important thing that will bring you professional contacts and a good network. In short, your profile is the most important preparatory step on the way to achieving profits.
2. Use the strategy of surprise and out of the ordinary
Twitter is famous for being the platform where everyone can drain their energies away from the eyes of family members or managers! What would happen if we moved Twitter’s strategy to LinkedIn? and how’s that?
Ask questions that are out of the ordinary in order to get a good number of contacts, for example “Name the most boring questions in job interviews?”, “Have you ever answered these questions in an unconventional way?” and “Why are most of the world’s great business leaders and mega-corporations owners only men?”
All of these controversial questions that raise unconventional ideas are useful in expanding your fan base and drawing the attention of business owners and customers to your brand. He expected a high number of visits with her, and this is another preparatory step no less important than the previous one.
3. Create your own groups
Participating in LinkedIn groups that have the same specialty as your brand is not enough to make a profit. The owners of these groups may impose some marketing restrictions on you, but you should be interested in creating your own groups that serve your profit goals.
Don’t make your group just a store that sells products! Even if making a profit is the primary goal of its establishment. Rather, it should make it a place to connect with the public.
Ask questions, hold contests, post your opinions and ideas about the job market, the cartoons are fun, the videos are good and the articles too. These tools will help you build a loyal audience.
4. Study the competitors
Studying competitors is very important if we aspire to profit from LinkedIn. Read their profiles, job responsibilities, previous jobs and the pages of the companies they work for. You will get great insights into each competitor and how you can benefit from their own experience.
Finally, we can only say that the ways to profit from Linkedin are many and endless, and the world’s most famous recruitment site opens the door wide for you.
So all you need to do is study and know exactly what your winning horse is, what method is best for you and your circumstances, and what your capabilities are
How to use Pinterest to double the sales of your online store
Do you remember when your grandfather told you that a plot of land in this region was offered for sale to him at a very low price and is now valued at millions of pounds?
Or your friend who heard about Bitcoin in 2011 and its price is one dollar, but thought it was worthless and refused to buy from it? It is the same currency that in early November this year reached $67,000 – 67,000 times its price at the time.
Well, everyone misses opportunities and cannot evaluate them efficiently at the time they come, but this will change in this article, as we will provide you with an irreplaceable opportunity and a huge investment in this article.
And not only that, we will evaluate it for you and explain to you how to take advantage of it so that you do not miss the opportunity this time. Through this article, we will introduce you to the Pinterest platform, and explain to you in detail how it can double the sales of your online store in the near future.
Get ready to read this hearty article, grab a pen and paper, and definitely don’t forget your cup of coffee.
What is the Pinterest platform?
The Pinterest platform is one of the most popular social media platforms on the scene, which now constitutes a great opportunity for e-commerce as we will explain.
The platform is the actual implementation of the phrase “a picture is worth a thousand words” as it relies on visual content (videos and images) primarily and on textual content very secondary.
Posts or Tweets on the platform are called Pins (literally translate to Pins), and users of the platform are called Pinners.
The platform contains many distinctive features, such as Boards, Rich Pins, Product Pins, and others that we will talk about in this article.
Pinterest is a lot like a great image search engine, and I’m talking literally not figuratively here, so we’re going to talk about SEO practices for content on the platform.
In my personal opinion, the platform is very useful and satisfactory, and although it has been around since 2010 and I have only known it three years ago, it is one of my favorite social media platforms.
How can Pinterest help your e-commerce?
Before I answer this question, I have to show you 10 important statistics that will speak for me:
- Pinterest has 459 million monthly active users, of which 100 million are new users, which only increased between 2019 and 2020.
- Women on Pinterest – who usually buy – are about 60% of the platform’s users, and this percentage is expected to reach 75% in 2028.
- Women in the 25-34 age group make up about 30.4% of Pinterest users.
- The Pinterest platform is in the second place for sources of traffic to Shopify stores.
- 90% of users say that Pinterest helps them make their purchasing decisions, and 66% of them buy after seeing Pins for brands.
- 72% of Pinterest users reported that the platform inspired them to buy when they had no intention of buying anything.
- 61% of Pinterest users say Promoted Pins ads have helped them discover new brands and products.
- 59% of users say that Pinterest helps them learn more about their purchases.
- 47% of social media users see Pinterest as a platform to explore, find and buy products.
- Pins with a “New” tag attached lead to up to 9 times more product and brand awareness.
These statistics are very amazing, especially with the increasing interest of brands and online stores in Pinterest as the social media platform that is the main source of their profits.
You notice this from advertisers’ demand for Pinterest marketing , for example, the platform’s profits from advertising increased in the last quarter of 2020 to $132 million, after it was only about $50 million in the last quarter of 2019.
From this huge increase, online store owners’ spending on Pinterest ads increased to 6 times in the last quarter of 2020, and this is very logical, given that the weekly conversion rate of stores through Pinterest ads has tripled “300%” in the year 2020.
I recently read that 92% of Pinterest advertisers put it first among the platforms they use to advertise their products.
All these stats and more tell you that there is a huge opportunity to use Pinterest to double your online store sales.
Although most users of the Pinterest platform are from the United States and Europe, the past tells us that the trend is moving to us late after these countries.
So I find it a great opportunity to start setting up a business account for you on Pinterest so that you can increase the sales of your online store, and also so that you can control the market when Pinterest spreads in our Arab world – if the Arab region is your target audience -.
I wrote this article because, over the past months, I found unprecedented interest in the Pinterest platform on the profit blogs that I follow, and I felt that the Arab reader deserves to see this very important content.
Of course, I do not advise you to start advertising on Pinterest right now, but I strongly advise you to set up a strong account on the platform in preparation for the Arab turnout.
This demand is highly expected because the platform is amazing, useful, fun and easy to use, and users love it and 80% of them say that it gives them a positive feeling, unlike other platforms like Instagram, for example.
I will now introduce you to the Pinterest platform and then move on to how to benefit from it commercially.
Get to know the Pinterest platform quickly
The Pinterest platform is very easy to use, it will not take more than 10 minutes to get used to it and know how to deal with it.
But here I want to focus on some of the features and advantages of the platform:
First, the types of Pinterest Pins
a) Pins
This is the traditional or standard type posted on the platform, and it could be an image, video, or even a link pointing to a site or store.
b) Rich Pins
Rich Pins are pins that automatically insert information from the site into the Pins.
It has three basic types:
- Product type
- Recipe type
- Article type
Examples of this information that you provide with Rich Pins: the price of the product, the number of pieces available, etc., and this type is the most profitable on the Pinterest platform.
c) Promoted Pins
Similar to Facebook ads or promoted tweets on Twitter, these Pins appear in many places on Pinterest including search results, ratings, and the user’s homepage.
d) Carousel Pins
Carousel Pins are a type of Pin that allows you to display a group of up to five images in a single Carousel Pin.
This type of pin is used to draw the user’s attention to several products at the same time, or to display several features of the product.
e) Collections Pins
This type of pin is used to shop for similar products and is very useful for showing a user or shopper on Pinterest similar or close to each other options.
They are white dots that appear in the pins when you select or click on them. You find similar products as shown in the pictures:
f) Product Pins
Product Pins is a new type of pin that is based on AR technology, which allows the user to experience the product virtually through this complex technology.
j) Video Pins
Video Pins are similar to regular Pins, but instead of displaying still images, they display an animated animation or a clip of the video.
Of course, these are not all types of pins, but they are in my opinion the most important, which you should know and use in your marketing strategies.
Another feature of the Pinterest platform is that it is constantly updating and developing, so you may find other types of pins have been introduced and used on the platform.
Second, the types of Pinterest Boards
A very important feature of Pinterest is the panels, which are virtual panels that you make in order to put many pins in one panel.
Here is an explanation of each type:
a) Normal Boards
It’s the standard type where you can create your own groups of pins and share them with other users.
b) Group Boards
Group boards are very similar to regular boards, but the difference is that more than one person can add content or pins to them.
c) Secret Boards
Secret boards are boards that can only be seen by the owner or by invited members, that is, they are private and do not appear to the public.
Steps to using Pinterest to double your online store sales
Now we come to the part you are waiting for, which will inject a lot of money into your bank account, and attract hundreds of new customers to your online store.
I prepared this part and chose those steps after reading dozens of foreign online store experiences as well as many articles and guides published by the most popular published
Step one: Spend some time getting to know Pinterest
If you are new to Pinterest, spend some time getting to know it, researching it and using it, so that you know the user experience through it.
Follow brands and stores similar to your online store, for example, if you sell men’s formal wear, try searching for them on Pinterest and see what the competing brands are doing.
This step, despite its simplicity, is very important, and it will help you innovate, attract new customers through Pinterest, and double your sales and profits.
Second Step: Create a business account for you
There are two types of accounts on Pinterest: a personal account and a business account, both accounts are completely free, but the business account has many additional features to help you attract customers and sell to them.
You can create a business account directly or you can link your personal account with a business account with the same email, choose the most suitable for you.
A business account provides you with the opportunity to connect your online store and use ads, in addition to obtaining statistics and forecasts from the platform.
Once your online store is connected, you will be able to use the Rich Pins we talked about before.
Third Step: Prepare a marketing plan for your Pinterest account
It is necessary to prepare a clear marketing plan for the Pinterest platform, because randomness and confusion will cost you a lot of opportunities and profits.
In the beginning, know the keywords that refer to your products and your online store and use them, because Pinterest, as we said, is like a search engine for visual content.
At this step you may need to do some keyword research, or you can just use the suggestions in the search box for Pinterest.
Then you will have to set smart goals for your strategies on Pinterest with the appropriate KPIs for them, in order to know if your plan is working or not.
Finally, you will need to prepare the content that you are publishing to your target audience, and since Pinterest is a visual platform, you will have to provide high quality images and videos in order to attract your audience to it.
Focus on telling them the story of your product and store using pictures. Try to ignite the motivation that makes them buy your products, and don’t forget that a picture is worth a thousand words.
Note: You can use canva to create high-quality images and clips.
Focus on posting consistently Even if you only post three Pins per week, consistency is what will attract new customers.
And after you have published enough pictures and clips, create panels that express your store, and an important tip, name it according to the keywords that you know customers are searching for.
Step Four: Use Pinterest SEO Practices
Pinterest is a visual search engine, so like search engines, some SEO or SEO practices can get you amazing results.
Very simple things can make a big difference and revive your e-commerce and increase the sales of your e-store and your customers in crazy numbers.
We will discuss the SEO of the Pinterest platform in detail in the next part of the article.
Step Five: Continue to Analyze and Improve
Pinterest provides a powerful analytics tool called Pinterest Analytics. Use it periodically, and constantly know your audience and followers.
Find out what country they are from and their age groups, find out which pins they like the most, and try to understand why they liked them and why they are so popular.
Also find out which pins are unpopular and unpopular, find out why they fail and don’t and try not to repeat your mistakes.
This routine will make you understand your customers and understand what they want and offer to them, thus you will get new customers and more sales.
These are the basic steps to increase and multiply the sales of your online store through the Pinterest platform, I made sure to mention here the free method that does not need to pay any money.
But I also advise you to consider Pinterest ads, as they will bring you lots of customers and generate great sales for you.
Later, we can customize an entire article about Pinterest ads and how to create and manage them to get better sales.
seo pinterest platform
As we said before, Pinterest is a great visual search engine, so there are many practices that can make you get more traffic, and therefore more sales and profits.
Here I will try to summarize the most important SEO practices of the Pinterest platform:
1. Keywords
Like all search engines, Pinterest also depends on keywords, so you have to use the right words that serve your marketing goals, and that match the users’ purchase intent.
Put yourself in the place of customers, think like them and learn how they search for products, for example, instead of using keywords such as “events clothes” use “engagement party clothes” or “summer clothes to go out” and so on.
Also try as much as possible to use specific and not general keywords, for example, do not use the keyword “Christmas” or “decoration” alone, but use “Christmas decor.”
Another proven practice is to use keywords on an image with your content.
2. Detailed and expressive characterization
The description of your products and pins is very important, as it is through Pinterest that it understands the photos and videos that you post and accordingly controls their appearance.
That is why try to write the description accurately as if you are summarizing what you are referring to and posting, and try to use keywords as much as possible to improve the ranking of what you post on the platform.
3. Dimensions of the pins you post
85% of Pinterest’s use is through mobile phones, so you need to make your Pins highly compatible with mobile phones.
You can easily do this by making the aspect ratio of your images 2:3 which translates to 1000:1500 pixels when designing.
4. Create and improve panels
Panels can greatly affect your ranking in Pinterest’s search results, as they allow the search engine to understand how you rank your products and content.
Simple details like the titles of the boards and their being consistent with the keywords you are using and targeting will help you a lot.
5. Connect and improve your online store
Your online store that is referred to by Pinterest is a very important factor for Pinterest’s algorithms, which is why you should link it to your trading account on the platform.
It will benefit you to have your store compatible with search engines, the more compatible and optimized it is, the higher it will be for different search engines.
Besides this, it will be very useful for you to put the tag on Pinterest (a tool similar to the Facebook pixel), as well as a button or save feature that allows Pinterest users to save images from your online store to their Pinterest account directly.
These are the main and most important points about Pinterest search engine optimization, but we may address this topic in a separate article in more depth later.
Pinterest Strategies to Double Your Online Store Sales
There are many successful strategies for using Pinterest to multiply your online store’s sales.
We have collected and studied them well, and we have chosen for you the best, most appropriate and realistic ones with the reality of content and e-commerce in our Arab region:
1. Get the authentication from the Pinterest platform
Like many social media platforms, Pinterest also has documentation for its customers from e-stores and brands, as it has a Verified Merchant Program that allows you to get the blue badge in addition to many other features.
Once you get the blue badge you will be able to:
- Get new analysis and measurement tools that enable you to understand your customers more accurately and increase your profits and sales.
- Having a unique “Shop” button on your account enables you to place all your products in one place on your Pinterest page.
- Appear in marketing experiences of Pinterest users looking for new products and brands.
2. Market to Life Style, not just products
This strategy will work wonders for your sales if you master it, try not to market your products, but instead market to a lifestyle.
Customers are not interested in your products per se, but in the things you can offer them. They do not want the clothes themselves, there are cheaper alternatives, but they want the feelings that these clothes give them.
Focus on this emotional aspect and use it well, and you will notice a significant increase in sales, and you will find customers who have bought from you again and again.
Big brands know this. Brands like Gucci, Rolex and BMW don’t sell products as much as they sell the distinction and positive feelings a buyer feels when they own one of their products.
I won’t lie to you that using this strategy is a bit difficult, but once you master it it will bring you a lot of profits.
3. Inspire and benefit your customers and don’t just sell to them
Some online stores fall into the trap of making social media platforms just another store for them, so they do not bring much profit through them.
Instead, don’t just post your product Pins but tell your followers stories and inspire them, try to include them in the marketing process.
Interact with them, make them feel important to you, make marketing human and customer-centric, not products.
4. Create a community around you
This strategy is important on all social media platforms that you use, but we will only talk here about how to create a community for your online store on Pinterest.
You will be able to create a community by creating professional and high-quality photos and videos and posting them to your account, if you excel at this point you will have already overwhelmed all your competition.
And by using such factors as monitoring your competitors and using keywords, you will get a very special marketing return for what you publish.
Educational content can also help you in this matter, the user likes who provides him with useful content and information, and for Pinterest, the infographic will be very useful in this job.
This community will help you attract traffic to your online store, and thus will multiply your profits immeasurably.
5. Use Rich Pins and Video Pins
These two types of pins are very popular with buyers, especially Rich Pins because of the information they provide to buyers.
Rich pins provide the user with many important information that may facilitate the purchase process or increase his desire to buy if he has the intention.
According to store owners on Pinterest; It is these type of pins that bring them the most profit from the platform.
Video pins can also greatly increase your sales and profits, and you can use them in a variety of ways to market your products, interact with customers, or even create some kind of brand loyalty with your followers.
6. Make the best use of the boards
We can devote a whole article to this topic in the future, but in short we can say that the panels can help you greatly in your marketing process.
Simple things like creating a board for each category or type of product you display will make it easier for customers and followers to see your products.
Also, naming them with the right names will help you appear in Pinterest’s search, thereby bringing your brand new customers and new sales.
7. Bring your clients from other platforms to your Pinterest account
This strategy may be very simple, but it can create huge momentum and increase your sales and profits unimaginably.
Attracting your customers from Facebook or Instagram to Pinterest will inject new blood into your Pinterest account, which will help you grow and create greater interaction on what you post.
You can also do this in reverse by sharing your other social media accounts on the Pinterest platform in one way or another.
Conclusion
The Pinterest platform is one of the best social media platforms in terms of e-commerce, as many brands consider Pinterest a profit and sales artery for them.
In this article, we have provided you with practical steps in order to use the platform and maximize the profits of your online store through it, and we have also addressed the platform’s search engine optimization practices.
At the end of the article, we would like to know if you are now thinking of starting to use Pinterest to revive your e-commerce? And how do you plan to use it? If you are already using it, tell us about your experience and the results you achieved using the platform
Mistakes You Should Avoid When Starting Your Online Store
In e-commerce there are very small mistakes that can lead to a huge loss, so it is important that you know them in order to avoid them.
Simple things and details that may seem trivial have a very big impact in determining whether your online store will succeed and generate profits for you or, God forbid, it will fail.
In this article, we will talk about the most important set of mistakes that you should avoid when starting your online store, but because they are a bit too many, we have divided them into 5 basic categories:
- Not doing the necessary research before starting your online store.
- Making special technical mistakes when building your store.
- Focusing on selling only and not striving to gain the trust of customers.
- Neglecting marketing and its impact on your customers.
- Don’t put yourself in the shoes of your customers and only think as an online store owner.
Yes, these addresses may seem a bit general, but you will find a lot of important information in them, and the most important mistakes that you should avoid when starting your online store.
In order to prepare and write this article, we reviewed many online stores, in addition to reading many articles that talk about trials and errors.
We also reviewed and analyzed dozens of reviews about some online stores, and after all this research we focused on the common and common problems and errors in the Arab e-commerce world.
Our goal in this article is for you to avoid these errors when starting your online store, or even to recognize them after you launch your store and fix them.
We are at your service and our goal is to help you increase your sales and profits, come on, what are you waiting for? Grab a pen and paper, grab a cup of coffee and start reading this important article.
Mistake #1: Not doing the necessary research before starting your online store
Some people rush and launch their online store before they even have the necessary experience or know what they are offering, and this rush can sometimes cause many big mistakes.
Especially in the big important stages that determine a lot of things after that, for example, many people make serious mistakes about understanding the market and identifying the segment or category of customers they target.
You find many complaints on the Internet that electronic stores suffer from a lack of sales despite the quality of the store and the products sold on it. If you search well, you will find that the store does not have a specific category to target, and if it does, it does not target it correctly.
This mistake is very fatal, and it can fail your business before it even starts, so study the market thoroughly and understand the ideal customer for you.
You can also create a buyer persona for the category you target, in order to get to know them and their problems well so that you can convince them and push them later to buy your products.
Another mistake that you should avoid when starting your online store is not understanding your products properly, is that even possible? Yes, this is possible and happens a lot of times.
Many online sellers do not offer a unique selling point (USP) for their products, or in the simplest sense, the reason why customers buy from them and not from other competitors on the Internet.
In order to reach this unique selling point, you must understand your product well, and combine this understanding with the understanding of the customer you are targeting and persuading him to buy from you, or in other words, make him an offer he cannot refuse.
By understanding your target customer and the product you are selling, you will be able to determine some other details, such as: the appropriate pricing strategy and the ideal marketing plan for your online store.
And now with another mistake of this nature, which is in fact the biggest mistake that you should avoid when starting your online store, because it can simply kill your business completely in the bud, which is choosing the wrong or inappropriate e-commerce platform .
This error may seem insignificant, but in reality it is one of the most common reasons why online stores fail.
Whether you are going to use WooCommerce shopify or any other platform, or even going to WordPress.
You will have to do a long research about the advantages and disadvantages of each of these options, with further research on the competitors and what they use, and finally you will need a long session to think about which of these options is right for you.
The choice you make will not only determine how your products will be presented or sold to your customers, but will also have a huge role in attracting your customers, expanding your business, and increasing your sales and profits.
That is why you should not only rely on the popularity of the platform only in the process of choosing it, but you should know if it:
- Will your plan and project serve in the long term?
- Suitable with your current budget?
- Contains the tools and add-ons you need to make your e-commerce successful?
- Suitable with your technical expertise in dealing with it?
- Provide the user experience you plan or not?
This article explains to you the different types of e-commerce platforms, in addition to providing a review of the most important of these platforms, and provides you with useful tips that will help you choose the right platform for you.
Mistake 2: Making technical mistakes when building your store
Technical errors are another type of error that you should avoid when starting your online store, which despite their simplicity and ease of fixing, have devastating effects.
The first and most important mistake is not to make your store compatible with mobile devices, many beginners or new to e-commerce neglect this point.
Of course this is not true because most of your browsing and buying now is through mobile phones, and I can say with confidence that at least 65% of your store sales will be made through mobile phones.
So when choosing a template for your store, make sure that it is highly compatible with mobile phones, and that it is also fast and interactive to suit different screen sizes and dimensions.
This point brings us to another general point, which is choosing the right template for your online store, and the proportion I am talking about here is its ability to give customers a good user experience.
A bad user experience can cause customers to leave your store without completing a purchase, and as a result, you will lose a lot of your potential sales.
You can choose it simply by knowing your perception of your store and understanding the characteristics or features that will help you achieve your vision or imagination.
This pre-visualization will help you choose a template that is more flexible and has the optimization or modification options that you want for your store.
Another technical mistake that many people make is not protecting your store and providing adequate cyber security for it, and this is very important because cyber attacks will have an undesirable impact on your project and the trust of your customers in your brand.
At least use an SSL certificate and antivirus software, and if you want to learn more about how to secure your store write this to us in the comments, and we will write a comprehensive guide for you.
The last technical error , which we will talk about in this article is not to use practices suy in order to improve export your site for search engines.
SEO is an investment for your store, and it is capable of generating incredible sales for you, and this is just by a few simple things.
We are thinking in the coming period to publish SEO practices for online stores as well as a guide to SEO for Shopify stores, if you are interested in reading such articles let us know in the comments below.
Mistake #3: Focusing on selling only and not striving to gain the trust of customers
It is easy to avoid most of the mistakes we mentioned earlier, they are somewhat common mistakes, and with the help of specialists you will be able to avoid them, or even you will fix them if you have already fallen into them.
But the mistakes we’re going to talk about now are about how you manage your store and e-commerce and the methodology you use to showcase and market your products and engage with customers.
For this reason, they are fundamental mistakes that you should avoid when starting your online store, because they will make you lose a lot of time, money and most importantly customers.
Take it from me as a rule: To succeed in e-commerce, focus on winning customers and not winning sales, one customer may earn you a hundred sales, while perhaps if you focus on sales wrongly, one sale may lose you a hundred customers.
The secret is not to make the customer buy a product from you, but to make him keep buying from your store and be a reason to bring new customers to your store, whether through his nomination or reviews of your products or any other way.
Here, I will present the most important customer acquisition sub-mistakes that you should avoid when starting your online store:
a. Using poor quality images for your products
Many Arab stores post bad pictures of their products. Pictures do not highlight their features and do not even present a real perception to the customer about this product, and this unfortunately causes them to lose a lot of potential sales.
According to global statistics, 61% of shoppers consider that not using high-quality images is reason enough to make them stop buying the product, and we definitely don’t want that.
Unfortunately, the worst case scenario here is not that the customer does not buy the product, but rather that he buys it, and then finds that it is not as he imagined and wanted, and as a result puts a bad review about your product and your store or warns others not to buy from you.
So you have to pay attention to the quality of your product images, and turn them from a weakness to a point of distinction for your brand, your products, and your online store.
To do this, you have to understand that the customer through their screen cannot hold your product and inspect it, so try to fill this gap using images.
Photograph the product from several angles and try to highlight the material of the product. Try to put pictures or even videos of it while using it in practical life. This may be a little cumbersome at first, but believe me, it will return to you with great results.
B. Not seeking reviews and social proof
I won’t talk too much about the importance of reviews, but I’ll let the stats speak for me: 76% of shoppers say the lack of product reviews makes them less desirable and likely to buy.
Imagine if you were the customer and were confused about buying the product from two different stores, wouldn’t you buy the product that had positive reviews from previous buyers?
So invest to get these positive reviews, try to encourage different buyers whether through coupons, through emails, or even by showing you how important these reviews are to you.
Once your products get some positive reviews, you’ll see a huge increase in sales, and that’s no wonder because 80% of people who buy online treat product reviews as recommendations from people they know.
And this thing we’re talking about is called collective proof or collective recognition, and you have to treat it from now on as the hen that lays the golden egg.
c. Do not write a detailed description of your products on your store
Despite the importance of high-quality images, as mentioned above, images alone will not do all the work, and you must use the magic tool called product description with them.
The task of describing the products is to tell the customer the features of the product, how he can use it, why he should buy it, and most importantly why he buys it from you without all the competitors. In short, the product description is your way to convince the customer to buy.
The idea here is the same in using high-quality images of your products, that the customer is not able to touch or hold and try the product.
A detailed description will make the customer more confident in your products, their quality and suitability, and will make them more likely to buy from you.
Dr.. Neglecting to communicate with customers and provide after-sales services
The last mistake is a very common and frequent mistake, and many fall into it because they think that communication with customers and after-sales services is only for large stores.
However, in reality anyone can do it, the smallest seller or store you deal with in fact does this to you spontaneously.
So, try to provide effective and fast ways for your customers to reach you and communicate with you, and also try to ask them about their opinion of your products, and whether they liked it and met their expectations.
This simple command will greatly benefit you in increasing positive reviews on your products, as well as helping you to solve the problems of your customers and increase your sales in the long run.
Mistake 4: Neglecting Marketing and Its Impact on Your Customers
Products do not sell themselves and customers do not follow your products, but the opposite is true, so you need to let them know that you exist and convince them to buy the products they need from you and not from a competitor.
For this reason, marketing and I focus here on e-marketing is very important, and even if you make reasonable profits and have a satisfactory customer base, marketing is able to double your profits and attract a lot of new customers to your store.
By optimizing the SEO of your online store, you will be able to ensure that there are new customers on a regular basis, and what any store owner would want but this.
Therefore, you have to have a marketing strategy from the first day of your online store, and in general, the practices of improving your store’s ranking will also help you with your customers, including detailed descriptions, high-quality images, the appropriateness of your mobile store, and other things that we already mentioned earlier.
You should also take advantage of social media. Through Facebook, Pinterest, or other appropriate platforms, you can communicate with your customers and target them in different ways, and you will certainly be able to attract many new customers to your store.
So this platform may move your online store to another place in the coming months and years, and you will know why and how when you read the article.
Before we move on to the fifth and final mistake that you should avoid when starting your online store, I should draw your attention to the possibility of creating a blog for your online store.
Yes, a blog is not surprising, according to e-commerce experts; Blogging helps with SEO as well as helping to increase the loyalty of your existing customers and get you new ones.
It is a great way for content marketing whether by highlighting the features of your products or teaching your customers about your store’s niche, and in all cases, you will be the winner.
Mistake #5: Not putting yourself in the shoes of your customers and only thinking like an online store owner
And now with the last mistake that you must avoid when starting your online store, which is not trying your store as a customer instead of being its owner.
Whether this is in terms of the user experience or the payment options that it provides, or buying without registering in the store, or other things that we will talk about now.
The most important way to obtain customer satisfaction is to pay attention to these details, which may be forgotten by the store owner over time or preoccupied with them.
Unfortunately, the risk of these errors is stronger in the beginning, because you may alienate customers who are coming to buy from you, and therefore you will get very little and unsatisfactory profits.
For example, if the navigation on your site is difficult or the user experience is poor, the customer will feel annoyed and immediately leave your store and buy from another place, there are dozens of alternatives for them.
Or if you provide limited payment options that are not suitable with your customers, they will not be able to buy from you, and therefore you will lose a number of sales that you would have achieved, so you should try to provide as many payment methods as possible that suit your customers and their needs.
You also have to save your customers time and allow quick purchase without registering in your store, as some customers may be annoyed at the idea of forcing them to register on your site and entering a lot of information about themselves.
And this is not my words, according to many statistics, the length or complexity of the payment and purchase processes is the third most common reason why customers leave online stores without completing their purchases.
So try to make it a few simple steps or if you force them to register in your store make the registration process in a few minutes, and take only the basic information.
Also, try to provide good customer service to your customers, respond quickly to them, and always put their happiness and satisfaction as a goal for you, even if this will make you lose money in the short term in order to satisfy your customers – of course, this is in certain circumstances and not in all circumstances.
Conclusion
The five mistakes that we mentioned in this article are mistakes that you should avoid when starting your online store, in order to achieve the sales and profits you want.
As you have noticed, the number of errors is much greater than five, but we have seen that it is better to divide them into general errors to increase the interest for you, dear reader.
And I want to assure you that even if you do make these mistakes, you still have the chance to make things right and make your dream sales.
I hope you enjoyed this article, and I would like if you share your opinion with us in the comments below, and ask us if something is on your mind about e-commerce, and we will get back to you as soon as possible.
Also, share with us your experience with these errors as a shopper, or if you are the owner of a website, your experience in solving one of these errors, and if there are other errors that deserve to be added to the article
12 Best Social Media Marketing Tools 2022
Social media marketing tools are a magic wand that many marketers neglect to use, whether they are beginners or professionals. In a more precise sense, these tools are a world that opens up greater possibilities for you to use social media sites more professionally, and ensures that you achieve maximum marketing benefit from them.
There is a wide range of effective and successful tools that improve your marketing performance on social networking sites, these tools are divided between management tools, scheduling tools, analysis tools, tools for increasing interaction and reach, and others.
In this article, we offer you a variety of effective tools in all of these disciplines, which will help you improve your performance, and they are all considered among the best social media marketing tools. Continue reading..
Note: We have previously presented in the winners other articles related to marketing on social media, which you can access by clicking on the following
There are many other articles that you can access through our site.
1. Buffer Tool
In order to write this article, I personally tested this tool on my Facebook page! In fact, it is a very interesting tool, and it occupies an advanced and popular position in the list of the best social media marketing tools.
The tool is useful for people who do not have enough time to manage their social media pages, as it not only helps to improve performance and increase reach rates, but it also performs scheduling tasks as well.
The tool saves time and effort by allowing you to add all the posts you want to share during the month at one time, so you don’t need to go back to publishing again at peak times, for example.
Posts are published successively on your personal page at the times you set. This feature helps you track the activity times of your potential customers or audience, and publish when they are available, which affects the percentage of your posts to them.
On the first page of their site, you will find the tasks they specialize in, which is (publishing), that is, helping you choose the right content, or the content that works the most with your followers, and fits the nature of your brand.
The tool also performs the tasks of (analysis), which is, as we have already mentioned; Helping you know and target the right audience, and publish at appropriate times.
Besides being a suitable machine for all tasks such as analytics, increasing interaction and scheduling, it also serves almost all social media sites such as Facebook, Instagram, Twitter and others.
Regarding the price plan; Buffer offers a completely free package, and the possibility of a 14-day free trial for the paid package, which is $5 per marketing channel (eg Facebook page), which is a very affordable price compared to other tools that do the same tasks.
2. Hootsuite Tool
Another good choice of social media marketing tools, which suit all categories from start-ups to companies with huge budgets.
This tool includes a large number of features, including ease of use, and its availability to all social networking sites.
It allows you to manage all your accounts from one place, even more than one account for the same application, it is an excellent tool for management and scheduling.
“This tool made it easier for us to visualize when to schedule everything, and exactly where the gaps in content are,” a review left by an advertising company that uses Hootsuite.
The prices of the tool are also very competitive as it offers 5 payment systems, one of them is completely free, and it allows you to use one social networking site with 5 scheduled posts.
As for the other payment systems for paid packages, they start from $49 per month, and there are discounted payment systems annually.
Hootsuite puts you more connected to your audience and potential customers, bringing you the latest trends and public conversations for your brand, this tool is highly recommended.
3. Statusbrew
Suffice it to say that this tool is trusted by companies such as Ford, Lamborghini, Samsung, Hilton, Papa John’s and others, so you can use it now! In addition, this tool is used by about 16 million users around the world.
What distinguishes this tool from others is that it has a feature called Engage, which helps you not to miss any conversation about your brand on all social media sites, which keeps you informed of the audience’s tastes and desires.
If there are specific words or topics that your brand is interested in, you can use the tool’s listening dashboard to keep track of all those words or topics.
At the end of every week and every month, Statusbrew gives you detailed reports on the progress of your social accounts. These reports are very helpful in deciding which plan to follow for the next month and how effective it is.
We highly recommend this tool, which we consider one of the best social media marketing tools.
This tool is not free and has 3 payment systems, the first system according to the project or campaign, the premium system for $229 per month for large companies that need workflow improvement, and the last system is the basic for $129 and this is for smaller companies.
4. Post plannet Tool
This tool enables you to improve the performance of your page on Facebook or any other social media by up to 650 percent!
This is in addition to the advantages of scheduling posts for up to a month, and helping you target the right audience for your campaign or your brand in general.
This tool has other amazing features such as:
a) “The Status Idea Engine” feature, which is useful if you become dry with ideas. Here the tool asks you questions, gives you keywords and topic heads, all inspired by social networking sites and what the audience actually wants.
b) The “PostPlanner’s auto time-zone” feature is for people who have an audience in different time zones of the world. If you want to greet people in the Kingdom on Eid al-Fitr at 6 am, the greeting appears to the Egyptian audience at their appropriate time regardless of the different time zones!
c) If you want to share a post on all your social media sites, with the help of Postplanner you can do it in one click.
d) The tool has a usage system that starts at $3 a month, less than the price of a cup of coffee in some coffee shops! Those dollars allow you three social media accounts with a maximum of 30 posts per day.
For all the above reasons Postplanner is one of the most powerful social media marketing tools
5. One streaM Tool
And since visual content is the winning horse these days, the most popular and most viewed content on all social media, dedicating a tool to improve its performance is very important.
Onestream is a tool for live videos on YouTube, Instagram, Facebook, Twitter and more.
The idea of this tool is that you download your video after you have made the required modifications to it by videos Editing program upload it to the site and schedule the times you want to publish the clip, as the live video can appear live even if it is recorded.
This tool also allows you to publish the same video to all your social media sites with a single click. We recommend this tool if you create a lot of visual content, or you have a successful YouTube channel.
6. Social Searcher
Here’s good news.. this tool is completely free! Social searcher is a search engine whose importance is that it allows you to search for keywords or topics that you want on all social media sites.
This feature allows you to know the general trend of the markets and the real desires of the potential audience in the type of content and the nature of the products, and the tool next to that gives you an analysis of the nature of your audience, which helps you in providing them with the appropriate content, which leads to the required interaction.
It also provides detailed reports on your performance, tracks how influencers associated with your brand are doing, explores effective hashtags as well as explores competitors.
7. Brand24 tool
A recent study found that Instagram posts with 9 to 12 hashtags got the most engagement. This gives us a glimpse into the importance of hashtags these days in targeting the desired audience and achieving the desired interaction.
There are many hashtag analysis tools and they differ in their capabilities, but they combine the importance of increasing interaction through hashtags, so we chose this tool for you that works on Twitter, Instagram and Tik Tok.
Brand 24 not only displays the most popular hashtags associated with your brand, but also analyzes the hashtag in detail, in terms of the number of likes and comments. It will also give you accurate information on whether or not your hashtag is engaging.
The tool is paid for at $49 per month for the smallest package, but allows you to have a free trial for 14 days.
8. Tailwind Tool
It is a completely free scheduling tool for Pinterest and Instagram. With one click, you can install more than one board in Pinterest at the same time, and it also has a group download feature next to the amazing scheduling tasks, which allows you to publish to both applications at the same time.
The tool helps you to design images in a wonderful and different way, even if you do not have design skills. Besides the above, this tool describes itself as the most powerful relevant and popular hashtag finder.
9. Rafflepress Tool
This is a tool for gift away or gifts that are distributed through your site on the Internet, and it is one of the best tools that a large number of sites resort to.
This tool allows you to format comments wishing to get the gift on all social networking sites linked to the site such as Twitter, Pinterest, LinkedIn and Instagram.
In addition to limiting these comments, find out if the winning comment owner shared the post, watched the clip, or visited your YouTube channel, for example.
This tool has 4 different payment systems starting from $39 until the peak system which you get for $359 per month.
10. Socialbakers Tool
It is a very cool analysis tool. It can permanently analyze your marketing performance on social media, comparing it to the performance of competitors… which makes you aware of your weaknesses and address them, and your strengths and exploit them.
In a more precise sense, it is a tool that helps you make decisions based on the data presented.
In the short term, it also helps you improve the performance of your page, and retain and grow your existing customers. The tool has different payment systems depending on the use you need.
11. Audience Tool
It is an amazing free analytics tool that is one of the most beautiful analytics tools in our list of the best social media marketing tools. The advantage of this tool is that it is free; They help you to more clearly understand your audience.
The tool helps you identify audiences who might like your content and offers suggested strategies to improve your performance on social media.
The tool has a free payment system, but it has other paid systems for more features.
12. ZeroFox Tool
Our list of security and privacy tools cannot be devoid of.. We offer you this unique tool whose tasks are to protect your accounts from hackers, impersonators and theft in general through its own systems.
The tool works on almost all social media, and its applications can be downloaded from Google app and Apple store. Perhaps the best thing about this tool is that it erases offensive and annoying comments.
In the end, we can say that the number of marketing tools on social media is endless, and we can make many lists of these tools, including data analysis tools, scheduling tools, tools to increase interaction, targeting tools, search tools and others.
But the most important thing is that you are good at choosing the tools that suit your needs, and realize their importance in achieving what you aspire to in the world of social media marketing