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Brand names

Brand names

I will call the company "Apple" if by 5 o'clock you do not offer a better one. Steve Jobs
What name should I choose for my company? This question torments every entrepreneur. There are many options: you can make a link to the founder, to the family, hobby, dream, event, time, chance .... but after choosing the options you like, try to test them.
First of all, it's the sound. Say it out loud, ask your loved ones to pronounce the name. Listen carefully. Was it easy to pronounce? Imagine how your customers pronounce this name.
If most of the reviews are "you'll break your tongue", you should think about other options. The factor of consonance with other brands is also important, somewhere it hinders, and somewhere it helps, pay attention to it. It is also necessary to check for consonance with words of negative meaning.
Secondly: memorability. This may include brevity. These two parameters are interrelated. The more concise the name is, the easier it can be remembered, provided that the pronunciation is easy. I think it is not necessary to describe the advantages of memorability of the company name — this is your advertising and product promotion. Using such a powerful tool. like word of mouth. But another "+" is associated with brevity: the shorter the name, the larger it can be placed in a small space. for example, in a newspaper ad block or on a street banner. Scrolling through or passing your name, a potential client will automatically visually "take a picture" of it.

Third: the value. The semantic load can be any for you personally, but think about what a potential client sees in the name of your company? The closer the name is in meaning to your activity. moreover, it is clear to the client. this increases loyalty. Sometimes, just by name, a person understands from which area your company is, this saves advertising space and time. Here you need to think about which audience your brand will appeal to.
For companies and firms that plan to enter the international level, everything needs to be analyzed from the point of view of the country. which the brand enters the market. That is, if you are promoting a product on the English market, consult a native English speaker about what the name of your company sounds like and what it means for the English. he may even be interested in the subtleties of pronunciation in a particular area. It would be good to know the peculiarities of perception in the partner country.
In any case, the name of the company should evoke positive emotions, a desire to contact you, to have a product with such a name. 1xBet Promo Code Today - Get a Free Sports Bonus of 130 €/$. Why do players need a 1xBet promo code? In fact, bonus codes are a convenient marketing tool, motivating users to register as soon as possible and to receive a wider format of a welcome bonus. Naturally, you can register in 1xBet without a bonus code. However, it is thanks to the promo code 1x and such an offer that the player receives additional bonuses in the form of free money, increasing their chances of winning.

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