The cosmetic sector has not been far from being affected by the fallout from covid-19, but it has exploited this crisis to support the medical sector in France and Europe, transforming the largest factories for the production of hand sanitizers to fill acute shortages around the world.
Or through fundraising, or even providing support to poor communities that can’t afford to buy toiletries or hand sanitizers around the world.
So how has the beauty industry contributed to the corona response around the world?
L’oreal Paris
The L’oreal group, which owns brands such as La Roche-Posay and Garnier, announced a Europe-wide program this week to help combat a shortage of Antiviral Products. It converted a group of its factories to produce hand sanitizer and liquid alcohol and distribute it to French and European authorities.
Jean-Paul Agon, chairman and CEO of L’oreal, said:”in this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible. Through these actions, L’oreal expresses our appreciation, support and solidarity with those who show exceptional courage and altruism in their efforts to combat this epidemic.”
Married French brand La-Roche Posay also pharmacies French partnership developer manual for free, in addition to hospitals, care homes, also offer Garnier directly similar, providing several million units of the disinfectant manual for nutrition in Europe, as the company donated of L’oreal million euros of partner organizations, non-profit, that help the most vulnerable during a pandemic.
LVMH Group
Luxury fashion and beauty group LVMH will use the production lines of its perfume and cosmetics brands to mass-produce hand sanitizer, in order to combat the shortage of antiviral products in France. The company owns brands such as Louis Vuitton and Dior, and has dedicated 3 of its largest factories in France to the production of hand sanitizer. You will LVMH distribute supplies free of charge to hospitals and health services in the country.
In response to this initiative, stated Guerlain Guerlain, a brand owned by LVMH, on her official account insert its own: “we are proud to play our part in the fight against COVID-19 and help those whose job is to protect and care for others. We are very proud of our production teams who have shown great solidarity and engagement during these difficult times.”
Beauty banks
Beauty Banks is a UK charity that supports poor communities by providing basic hygiene items, and launched a campaign called #helpinghands last week to give poor people access to basic hygiene products during the pandemic.
The charity, founded by beauticians Sally Hughes and Jo Jones in 2018, usually receives donations from cosmetics, but since this is no longer a healthily safe option, Beauty Banks has started a Go Fund Me page where you can donate money that will go towards buying products such as: hand washing soap and hand sanitizer to help protect people who can
Soap & Glory
In an effort to ensure universal access to hygiene products, the brand held a partnership with The Hygiene Bank, a charity that provides the basics of personal care for those who can’t afford it, where you see it every person has the right feeling for the.
For every Soap & Glory purchase made online or in shoe stores until May 5, the brand will donate one product percentage to The Hygiene Bank.
Haus Laboratories
Lady Gaga’s cosmetics brand announced this week that it will donate 20% of last week’s profits to food banks in Los Angeles and New York, according to the British Independent, to help those affected by school closures, office closures and other cuts to resources. According to the announcement via the brand’s official Instagram account, the brand said: “We believe this is the right time to choose empathy over fear. Just like, Lady Gaga, we know we’ll get through this together. if we remember to continue driving gently”.
The Body Shop
A well-known and beloved worldwide brand of skin care and bathroom products that provides hygiene supplies to those in need, the North American brand team will donate 30,000 units of its disinfection products to shelters and large communities across the United States and Canada, to ensure the survival of those most exposed to hygiene during the pandemic. In addition to these donations, the North American team has provided all its employees with hand washing products to take home, in order to keep their families safe.
